Industry
Your website is often the first place customers go during an outage, a billing question, or a service request. If they hit a slow payment portal or a form that doesn't work on their phone, you've failed them at the worst possible moment.
Services
The full set of services we build for electric cooperatives, municipal utilities, water utilities, and energy service providers. Every engagement starts with a conversation about what your organization actually needs.
We build custom WordPress sites that start from your operational reality: native integration with SmartHub, NISC iVUE, SEDC, CustomerConnect, CIS-Infinity, and Oracle CC&B, outage map embeds that render correctly on every device, ADA-compliant forms, and multilingual support via WPML.
We manage 800+ WordPress sites under active care plans, which gives us visibility into the failure patterns that bring utility sites down: plugin conflicts after updates, expired SSL certificates, and hosting configurations that buckle under outage-event traffic. We keep your site updated, backed up, monitored, and recoverable.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why utility organizations choose CyberOptik.
By the numbers
| Metric | Benchmark |
|---|---|
| Mobile share of utility website traffic | 55-65% |
| Customers preferring self-service before calling | 81% |
| Outage communication email open rate | 31.4% |
| Utility bills paid digitally | ~50% |
| Customers preferring proactive outage communications | 82% |
| Customers more likely to use a portal with visible security certifications | 82% |
Benchmarks sourced from public 2024-2025 utility industry research, including Questline Digital and CSG Forte reporting. See how we translate these numbers into a program: The Optik Method.
Overview
Most utility websites were built for a different era. They were designed to publish static information: rate schedules, board meeting notices, contact pages. That was enough when customers called to pay their bills and mailed in service applications.
Today, 55-65% of utility website traffic comes from mobile. Customers expect to pay their bill, check outage status, start service, and find their rate schedule from their phone in under two minutes.
When your site can't deliver that, they call your contact center instead. Every avoidable inbound call has a real cost.
There's also a compliance layer most utility sites haven't caught up with: the DOJ's updated ADA Title II rule requires many public utilities, municipal utilities, and cooperatives to meet WCAG 2.1 Level AA, with the first enforcement deadline landing April 2026.
We've been building websites since 2002 and we manage 800+ WordPress sites today. We understand the CIS integrations, the governance publishing workflows, and the outage-day traffic spikes that actually define a utility website's job. We apply that to every utility site we build.
Client Work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your organization, just say the word.
Who we serve
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually done the work. That matters when your site has CIS integration requirements, accessibility mandates, and governance publishing workflows all in scope at the same time.
Every utility website we launch runs through a structured process and closes with a 75+ point quality audit before it goes live. Accessibility checks, mobile rendering, form submissions, CIS embed behavior, and load performance are all part of that audit. No site ships without it.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your utility site is still answering your tickets a year later, whether that's a plugin update question or a CMS training refresher for a new communications hire.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex CIS portal integrations to multisite governance architectures to mission-critical performance tuning under outage-event traffic spikes.
Why us
We've worked with the platforms your operations team already runs: SmartHub, NISC iVUE, SEDC, CustomerConnect, CIS-Infinity, and Oracle CC&B. We know where the integration seams are and how to build a WordPress front-end that connects cleanly to your backend without creating a fragile custom bridge that breaks on the next update.
WCAG 2.1 Level AA isn't optional for many utility organizations. We build to that standard from the start, not as a retrofit. That means proper heading structure, keyboard-navigable forms, color contrast ratios that pass audit, and alt text that actually describes the content.
Cooperatives publish board agendas, rate schedules, tariff filings, and annual reports. Municipal utilities publish meeting minutes and regulatory notices. We build CMS structures that make those publishing workflows manageable for non-technical staff, with templates that keep everything consistent and organized.
We've seen the plugin conflict that takes down a payment form the night before billing goes out. We've seen the hosting configuration that can't handle outage-event traffic. Our maintenance programs are built from real operational experience, not a generic checklist.
Deeper reads pulled from our blog, all written with energy and utilities companies in mind.
Good to know
Yes. We've worked with utility organizations that run SmartHub, NISC iVUE, SEDC, CustomerConnect, CIS-Infinity, and Oracle CC&B. Our approach is to build the WordPress site as a clean, well-structured front-end that integrates with your existing CIS, rather than replacing it. We understand where the embed points and API connections need to live and how to keep them stable through WordPress updates.
Yes. WCAG 2.1 Level AA is the standard we build to for utility clients, because it's now an enforceable requirement under ADA Title II for many public entities. That means proper semantic HTML structure, keyboard navigability, sufficient color contrast, accessible forms with proper labels, and alt text throughout. We run accessibility audits as part of our 75+ step QA process before every launch.
Outage maps are typically hosted and served by your outage management system (OMS) vendor, and we embed or link them from your WordPress site in a way that works correctly on mobile, loads quickly, and doesn't require a developer to update. We also help you structure your outage communications page so customers can find restoration status, planned outage notices, and reporting options without hunting through navigation.
Yes. Publishing governance content is a specific workflow challenge for cooperatives and municipal utilities. We build CMS structures that make it straightforward for non-technical staff to upload documents, update rate schedules, and publish meeting notices consistently, without breaking the site's layout or navigation each time.
We implement multilingual support via WPML, the most capable WordPress plugin for managing translated content at scale. We structure the site so your team can manage translations for key pages, including billing information, service request forms, outage alerts, and emergency notices, without duplicating your entire site architecture.
This is one of the most underappreciated risks for utility websites. When a major storm hits, thousands of customers check your site simultaneously. We configure hosting and caching to handle those spikes without taking the site down. We also build emergency alert workflows into the CMS so your communications team can publish status updates in minutes, not hours.
Yes. Cooperatives have distinct needs around member governance, board elections, annual meeting content, and financial reporting that municipal utilities don't share, and vice versa. We've built sites for both and understand the operational differences. The CMS structures we recommend reflect those differences rather than applying a one-size approach.
The first step is a conversation. We'll spend 30 minutes understanding your current site, your CIS environment, your compliance obligations, and what your customers are struggling to do online today. From there, we'll put together a scope that addresses your actual priorities, not a generic package.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
