Flooring - Web Design
A flooring website has to do more than look good. It needs to handle product catalogs, generate quote requests, showcase your installation work, and convert browsers into booked estimates, even when someone's comparing you against a big-box retailer on their phone. We build WordPress sites that do all of it.
Overview
Seven things every flooring site needs. We build all of them in from day one.
Shoppers compare options before they contact anyone. A catalog filtered by material, manufacturer, color, and room type keeps them on your site instead of sending them to a big-box competitor with a better browsing experience.
Installation quality is the main trust signal for buyers choosing between local flooring companies. Gallery pages segmented by hardwood, tile, LVP, carpet, and specialty materials let buyers see exactly the work they're considering.
Most flooring jobs require an on-site measure before accurate pricing. We build a frictionless form that captures the lead, qualifies the project type and room count, and routes it to the right person using Gravity Forms.
Physical samples drive decisions. Flooring sites that let buyers request samples online capture leads earlier in the research cycle, before the buyer visits a competitor's showroom.
Shaw Floors, Mohawk, and Mannington authorized dealer status are meaningful trust signals. Buyers recognize these names and use them to assess quality before scheduling an estimate.
A significant share of flooring searches happen on mobile, often from someone standing in a room picturing what new floors would look like. Pages that load slowly or display awkwardly on a phone lose those buyers immediately.
For businesses running a physical showroom alongside installation crews, the site needs to drive foot traffic as well as phone calls. That means clear showroom details, embedded maps, and calls to action for both remote quotes and visits.
Process
Five stages from kickoff to launch. Every one built around how flooring buyers actually behave online.
We start by understanding your business model: installer only, showroom plus install, or retail-forward with some installation. This determines the site architecture, catalog and service pages, and the integrations we'll need to plan for.
We map out every page: service pages by material type, service-area pages, product catalog structure, and gallery architecture. For businesses integrating with RFMS or QFloors, we plan the data connection at this stage so the catalog doesn't require double-entry.
We build custom design mockups that reflect your brand, showcase your installation portfolio, and give buyers the visual confidence they need to reach out. Flooring is a visual category, and the design has to earn trust before the copy does.
We build in WordPress and connect Gravity Forms, Stripe, QuickBooks, CompanyCam, and ERP connections to RFMS, QFloors, or MeasureSquare. Every site goes through our 75+ point quality audit before it launches. Nothing ships until the checklist is complete.
We handle the launch, monitor for post-launch issues, and walk your team through managing the site. For active catalogs or frequently updated galleries, we cover content management training so your team can update without waiting on us.
We build flooring websites that connect to the platforms your business actually runs, not a generic stack treated as an afterthought.
ERP
RFMS, QFloors, Pacific Solutions, ComputerAssist, RollMaster. We connect your catalog and order workflows so your website and ERP stay in sync instead of requiring double-entry.
Estimating
Industry-standard cloud-based flooring takeoff and estimating, with AI-powered takeoff tools and 3D rendering. We support MeasureSquare-connected estimate workflows on the website side.
Field documentation
Before-and-after photos captured in the field can feed directly into gallery sections of your website with the right workflow setup.
Scheduling
We build lead-capture forms and scheduling flows that connect to these platforms so nothing falls through after a website inquiry.
Forms
Quote requests, sample requests, showroom scheduling, and commercial bid inquiries, configured with conditional logic so forms stay short for buyers and detailed enough for your team.
Payments
Payment processing for deposit collection on large jobs and accounting integration, useful for flooring businesses accepting partial payment for sample orders.
Pricing
Every project's scoped after a free strategy call. These are real ranges from the flooring sites we've built, not minimums designed to get you in the door.
Installer-focused
$2,000-$5,000
One-time build
Showroom + install
$5,000-$8,000
One-time build
Multi-location / enterprise
$8,000-$12,000
Scoped individually
Most flooring websites we build fall in the $2,000-$12,000 range. Where a project lands depends on catalog depth, the number of integrations needed, and whether the build includes multi-location architecture. We don't quote blind. The number you get after a strategy call is the real number.
Send us your project and we'll scope it straight -- no pushy sales.
Deeper reads pulled from our blog, all written with flooring in mind.
Good to know
Most flooring websites we build fall in the $2,000-$12,000 range. The lower end covers installer-focused sites with strong galleries, service pages, and a quote-request form. The upper end covers showroom-plus-install businesses with product catalog pages, manufacturer filtering, and ERP integrations. We give you a straight range in the first strategy call.
Yes. RFMS and QFloors both have API access and integration pathways. The specifics depend on which tier you're running and what data you want to flow between the website and the ERP. We plan the integration during discovery so there are no surprises during development.
We structure product catalogs in WordPress using custom post types and taxonomy filtering so buyers can sort by material, manufacturer, color family, and room application without the page slowing down. For catalogs that live primarily in RFMS or QFloors, we build data connections so updates in the ERP reflect on the website automatically.
Room visualizers are typically third-party tools that we can integrate into a WordPress site, from manufacturer-provided visualizers to standalone tools that work across product lines. We can advise on the right fit for your catalog during discovery and handle the WordPress integration.
Most flooring website projects run 8-14 weeks from kickoff to launch. Timelines extend for complex catalog integrations, ERP data connections, or multi-location architecture. Projects move faster when clients provide content, photos, and feedback on schedule.
Still have questions? We're happy to answer them, let's connect.
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.