Industry
From CPG brands and craft breweries to co-packers and food distributors, food and beverage companies sell to DTC consumers, retail buyers, wholesale distributors, and foodservice operators, often all through the same site. Your website needs to serve all of them while staying compliant with FDA labeling standards, TTB regulations for alcohol, and FSMA traceability requirements that trade partners are watching closely.
Services
The full set of services we build for food and beverage brands. Every engagement starts with a conversation about your buyer mix, not a generic package pitch.
We build WordPress and WooCommerce sites that separate DTC, wholesale, and foodservice paths cleanly, showcase food photography at its best, and integrate with Shopify, Klaviyo, ShipStation, and NetSuite so your site connects to the platforms your business already runs on.
We rank DTC brands for dietary attribute and recipe-driven searches while building capability and certification content that surfaces for the procurement-level queries retail buyers and foodservice operators actually type in, structured for AI search too, not just Google.
Google Ads CPCs for food and beverage average around $3.07 on search, and the category leads most industries on ecommerce conversion. We build Shopping, Search, and remarketing campaigns for DTC brands and separate, procurement-focused campaigns for B2B manufacturers and distributors.
A DTC ecommerce site going down during a holiday promotion or a new launch costs more than the sale, it costs the brand relationship. We handle updates, backups, security monitoring, and WooCommerce health checks so your site stays stable while your team runs the business.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why food and beverage brands choose CyberOptik.
By the numbers
| Metric | Benchmark |
|---|---|
| Average DTC food & beverage ecommerce conversion rate | 4.5%-6.0% |
| Average Google Ads CPC (food & beverage, search) | ~$3.07 |
| Average Facebook Ads CPC (food & beverage) | $1.61 |
| B2B food & beverage cost per lead (SMB) | ~$1,120 |
| B2B food & beverage sales cycle length | 60-180 days |
| DTC food brand retention rate | 31% (vs. 28% general ecommerce) |
Benchmarks sourced from public 2024-2025 food and beverage marketing research. See how we translate these numbers into a program: The Optik Method.
Overview
The food and beverage industry produces some of the most visually compelling brands in any category. The websites often don't reflect that.
Product photography runs small and inconsistent, navigation doesn't account for multiple buyer types, and a DTC checkout flow competes awkwardly with a wholesale inquiry form buried three pages deep.
The brand's strong. The site doesn't carry its weight.
There's a content gap too. Nearly 90% of consumers read food labels before buying, and a lot of that research happens online.
Ingredient transparency, nutritional content, sourcing stories, and recipe applications are high-value SEO targets, not afterthoughts. Most F&B sites treat them that way anyway.
Client Work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your business, just say the word.
Who we serve
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually built food and beverage sites, from WooCommerce DTC builds to B2B manufacturer pages.
Every project runs through a structured process and closes with a 75+ point quality audit before launch. No food or beverage site ships without it, whether it's a 5-page brand story or a 500-SKU ecommerce build.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your food or beverage brand's site is still the team answering your tickets a year later.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex WooCommerce builds to custom plugin work to large catalog migrations.
Why us
Food and beverage marketing isn't one problem. It's a DTC ecommerce problem and a B2B lead generation problem that often need to live on the same site without confusing either buyer. We've built both, and we know how to keep them cleanly separated in architecture and copy.
FDA labeling requirements, TTB regulations for alcohol brands, FSMA traceability expectations for manufacturers, and allergen disclosure standards all shape what goes on a food and beverage website. We build these considerations in from the start, not as a revision after the fact.
Managing 800+ WordPress sites gives us a clear-eyed view of what breaks, what holds up under real traffic, and what causes support headaches six months after launch. That operational experience shapes every decision we make at the design and build stage.
We can't shoot your product, but we design systems that showcase great photography at its best, and we flag when image quality is holding the site back before launch rather than after.
Deeper reads pulled from our blog, all written with food and beverage brands in mind.
Good to know
Yes. Our food and beverage client roster includes DTC ecommerce brands selling direct to consumers through WooCommerce and Shopify-integrated WordPress sites, as well as B2B manufacturers, co-packers, and distributors who need lead-generation-focused websites targeting procurement and retail buyers. The needs are different, and we scope each engagement accordingly.
Yes. We've built WooCommerce stores for multi-SKU food and beverage brands, including complex filtering by dietary attributes, product category taxonomy, subscription and case-purchase options, and integration with fulfillment platforms like ShipStation. Large catalog builds require careful planning at the taxonomy and performance level, and we bring that experience to every project.
We can implement age verification gates on WordPress sites for craft breweries, distilleries, and wineries. These are handled at the site level, and we build them to comply with standard industry practice while keeping the user experience as frictionless as the legal context allows.
We're not regulatory attorneys, and we're clear about that. But we understand the category well enough to ask the right questions, structure product pages to accommodate mandatory disclosures, and flag areas where your legal team should weigh in before launch. For alcohol brands, that includes TTB label approval expectations reflected in digital product descriptions. For food brands, that includes allergen and nutrition information display.
We regularly integrate WordPress and WooCommerce sites with Klaviyo for email and SMS marketing, ShipStation for fulfillment, HubSpot for B2B CRM and lead nurturing, and NetSuite for manufacturers who need ERP data flowing cleanly between their operations and their website. For alcohol distribution brands, we've worked with platforms like Provi. We scope integrations project by project based on your actual stack.
A focused brand site or B2B manufacturer site typically runs 8-14 weeks from kickoff to launch. A WooCommerce DTC build with a substantial catalog, subscription setup, and third-party integrations runs longer, often 14-20 weeks. We give you a realistic timeline at scoping and hold to it.
We can build the site architecture and landing page strategy that helps minimize friction: separate SKU displays, geo-targeted content, and pricing presentation that aligns with your retail commitments. The channel strategy itself is your call; we build the execution layer.
Yes. These are some of the most brand-driven businesses in the food and beverage space, and they have specific needs: tasting room and event promotion, age-gated ecommerce where legal, local SEO for foot traffic, and compliance-aware label and product content. We've worked across all three categories and understand the nuances.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
