Industry
Your next customer is searching for HVAC service right now. Whether they're sweating through a broken AC in July or waking up to a cold house in January, they'll call whoever shows up first. That spot belongs to you or your competitor. We help you own it.
Services
The full set of services we build for hvac businesses. Every engagement starts with a conversation about what your business actually needs.
When a furnace dies at 11pm, homeowners aren't reading brochures. We build HVAC sites that load fast on mobile, put your phone number front and center, and make emergency service one tap away.
Local search is the whole game for HVAC. We build out service-area pages for every town you serve, dial in your Google Business Profile, and rank you for the searches homeowners actually run.
Emergency HVAC clicks are expensive, but they convert. We build campaigns around real service categories (furnace repair, AC install, tune-ups) with call-tracked landing pages so you know which dollars turn into jobs.
Your site is your after-hours receptionist. We keep it fast, updated, and backed up daily so you never lose a lead because the site went down during a heat wave.
Homeowner service sites still get hit with ADA complaints. Every HVAC site we build meets WCAG 2.1 AA, and we can audit or fix an existing site if you're worried.
By the numbers
| Metric | Benchmark |
|---|---|
| Average cost per lead (Google Ads, blended) | $104-$153 |
| Non-branded search CPL (e.g. "AC repair near me") | $149 |
| CPC for high-intent HVAC terms | $15-$40+ |
| Average HVAC website conversion rate | 2-5% |
| Well-optimized HVAC site conversion rate | 5-8% |
| Average customer lifetime value | $15,340 |
Overview
HVAC demand doesn't follow a steady calendar. It spikes when something breaks, then drops, then spikes again when the seasons turn.
Your marketing has to capture emergency intent in the first three seconds of a search and convert those visitors before they hit the back button.
Google Local Services Ads now sit above paid search results. Your Google Guaranteed badge, review count, and response rate affect whether you appear in LSA results at all.
A contractor two miles away with a faster site, more reviews, and better service pages may be collecting the calls you're missing.
Financing display, maintenance plan upsells, brand dealer badges (Carrier, Trane, Lennox, Mitsubishi), and 24/7 availability messaging all have to live on your site in the right places.
Client Work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your business, just say the word.
Who we serve
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who has actually done the work on HVAC contractor sites specifically.
Every project runs through a structured process and closes with a 75+ point quality audit before launch. No HVAC site ships without it.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your HVAC site is still the team answering your tickets a year later.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex service area architectures to custom booking integrations to WooCommerce builds for parts and equipment sales.
Why us
From emergency calls to planned replacements to maintenance agreement renewals, each stage has a different digital touchpoint and conversion goal. We build for all three, not just the easiest one to track.
ServiceTitan, Housecall Pro, Jobber, FieldEdge, and Workiz are tools your business runs on. Your website should connect to them cleanly, not fight them. We've built these integrations before and know where the friction points are.
Your marketing needs to fire hardest right before and during peak season, not in the off-months when the phones are already quiet. We help you plan and execute with that calendar in mind.
Website, SEO, PPC, and maintenance. We don't pad invoices with tools you don't need or services that don't produce measurable results for HVAC contractors.
Deeper reads pulled from our blog, all written with HVAC contractors in mind.
Good to know
Yes. The website architecture, SEO strategy, and PPC approach differ meaningfully between residential and commercial work. Residential buyers search on mobile in urgent situations. Commercial buyers do longer research cycles, compare multiple contractors, and often involve a facilities manager or property owner. We build for the audience your business actually serves, and many contractors need both tracks built into the same site with clear segmentation.
Technical and on-page improvements can show movement in 60-90 days. Meaningful keyword ranking gains and organic lead volume typically take 6-12 months for competitive service area terms. That timeline is not a weakness of SEO. It's the reason contractors who invest early build a durable lead channel that costs a fraction of paid traffic per lead once it's established.
Yes. We build WordPress sites that connect with ServiceTitan, Housecall Pro, Jobber, FieldEdge, and Workiz for online booking, scheduling, and dispatching. The specifics depend on which platform you use and what API access it provides, but we've worked through these integrations before and know what works.
We plan your SEO content calendar and PPC bid strategy around the HVAC seasonal calendar. That means increasing spend and publishing season-specific content ahead of peak cooling and heating seasons, not after the phones are already ringing. It also means maintaining your organic presence and review velocity during slower months so you're not starting from scratch when demand surges.
Yes. LSA is increasingly the first thing a homeowner sees when searching for HVAC help, and the Google Guaranteed badge it provides builds immediate trust. We help set up and optimize LSA alongside your Google Ads campaigns so you're competing at every level of the search results page.
In our experience, yes. Equipment replacements routinely cost $2,000-$12,000 or more. A homeowner who sees financing options clearly displayed on your site is far more likely to request a quote than one who doesn't know you offer it. We integrate financing widgets from platforms like GreenSky and Service Finance into the right pages and locations on your site to maximize their impact.
The main differences are speed, mobile structure, and CTA placement.
A fast, mobile-first site with sticky click-to-call, labeled emergency vs. scheduled CTAs, visible reviews, and a two-minute booking form converts 5-8% of visitors.
A slow, desktop-designed site with buried contact info converts 2% or less. The difference compounds when you're paying $15-$40 per click to get visitors there.
We provide ongoing WordPress care that covers plugin and core updates, security monitoring, daily backups, performance checks, and uptime alerts. For HVAC sites, uptime during peak seasons is non-negotiable. A site that goes down on the hottest day of the year is a direct revenue loss. Our maintenance plans keep that from happening and give you a team to call when something does.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
