Physical Therapy - Web Design
A physical therapy website has one primary job: turn a searching patient into a scheduled appointment. Most PT clinic sites fail at it because they're organized around what the clinic wants to say rather than what the patient needs to see. We build sites that close that gap.
Overview
Seven things every PT clinic site needs. We build all of them in from day one.
Online booking widgets and intake forms that handle patient information must operate through HIPAA-encrypted systems with a signed Business Associate Agreement. We build it in from the start using platforms like WebPT, Heno, Jane, and Prompt EMR.
Patients filter by in-network coverage before they decide where to go. A prominent, easily searchable insurance list on the homepage and on each service page reduces the number of patients who call to ask and then don't book.
"Physical therapy" is one keyword cluster. Pelvic floor therapy, sports PT, concussion rehab, and vestibular therapy are others, and patients searching those terms are looking for a specialist. One general services page can't capture all of them.
All 50 states now allow some form of direct access to physical therapy. If your clinic treats patients without a physician referral, your site should say so clearly, with language that reflects your state's specific provisions.
More than 60% of health-related searches happen on mobile. A PT clinic site that isn't fully responsive and fast on a phone loses more than half its traffic at the moment of highest intent.
Many PT practices generate a significant portion of new patients through physician referrals. The site should support both patient-direct booking and referring physician workflows, including downloadable referral forms and an outcomes message for referring providers.
Patient success stories build trust and drive conversions. We help clinics present outcomes content in a way that's compelling without crossing into protected health information, using generalized case examples and condition-based outcome summaries.
Process
Five stages from kickoff to launch. Every one built around PT-specific requirements.
Before any design starts, we map the patient acquisition paths that matter most to your clinic. Are you a specialty practice that needs deep condition pages? A multi-location group that needs location-specific architecture? A direct-access clinic that needs to explain the no-referral model? We also audit your current integrations and identify any HIPAA compliance gaps in how your existing site handles patient data.
We design for the clinical context of the patient. Someone in pain looking for relief needs clear answers fast: do you treat my condition, do you take my insurance, and can I book now. We use your brand identity as the starting point and build a visual system that feels professional and trustworthy without looking like a stock healthcare template.
We integrate your scheduling platform (WebPT, Heno, Jane, Prompt EMR, or others) directly into the WordPress site so patients complete the booking flow without leaving your domain. Intake forms are built or embedded using HIPAA-encrypted tools with BAA coverage. We confirm BAA status with each vendor and document the compliance stack before launch.
Each specialty your clinic offers gets a dedicated page optimized for the specific search terms that patient population uses. A pelvic floor therapy page is written for the patient searching that exact term. Same for sports PT, vestibular therapy, post-surgical rehab, and every other specialty in your service mix. These pages are often the biggest missed opportunity on existing clinic websites.
Every site we build goes through our 75+ step quality audit before launch. For PT clinic sites, that includes a specific review of the scheduling flow on mobile and desktop, intake form compliance, all internal links, page speed, and WCAG 2.1 AA accessibility standards. We don't launch a site that hasn't passed the full audit.
The PT-specific tools we plug into. Every site we build gets integrated with the platform your clinic actually runs on.
EMR & scheduling
WebPT is the most widely used PT EMR in the US, with scheduling widget and patient portal integration. Heno adds PT-specific scheduling, documentation, and billing with a brandable booking page.
Practice management
Prompt EMR is cloud-based PT practice management with online scheduling. Jane App handles scheduling and patient intake and is widely used across PT and allied health practices.
Enterprise groups
TheraOffice is PT/OT/SLP-specific practice management with scheduling integration. Raintree Systems is enterprise-grade practice management built for larger multi-location groups.
Revenue cycle
Documentation and revenue cycle management for rehab therapy groups. We connect the patient-facing booking experience to the back-office systems your clinic already runs on.
Digital intake
Digital patient intake automation with HIPAA-compliant form handling. For clinics that need intake workflows outside their EMR, we also build custom HIPAA-encrypted intake forms.
Referral CRM
CRM integration for multi-location groups managing physician referral relationships. We connect referral form submissions directly into the CRM your team already tracks pipeline in.
Pricing
Every project starts with a free consultation. These ranges reflect real project costs, not minimums designed to get you in the door.
Single-location clinic
$2,000-$5,000
One-time build
Specialty practice
$5,000-$8,000
One-time build
Multi-location group
$8,000-$12,000
Scoped individually
Most single-location PT clinic sites fall in the $2,000-$12,000 range. Where a project lands depends on the number of locations, complexity of scheduling integration, and whether we're developing content or working with copy you provide.
Send us your project and we'll scope it straight -- no pushy sales.
Trust & safety
Two things every PT clinic site should get right that often get skipped.
Patients recovering from injury or managing a disability are a core part of your audience. We build every site to WCAG 2.1 AA standards so navigation, forms, and booking work for patients using screen readers or assistive devices.
Displaying therapist credentials, licensing, and specialty certifications clearly builds the trust a patient needs before booking with someone they've never met. We design dedicated space for this rather than burying it in a footer bio.
Each location needs its own page with its own address, hours, staff, and booking link. Patients searching locally expect to land on a page specific to the clinic near them, not a generic corporate overview.
Long, confusing intake forms cause drop-off before a patient ever becomes a booked appointment. We design forms that are secure, mobile-friendly, and structured so patients actually finish them.
Deeper reads pulled from our blog, all written with physical therapy practices in mind.
Good to know
Most single-location PT clinic sites take six to ten weeks from kickoff to launch. The variable is usually content: clinics that come with copy and photography ready move faster. Multi-location group sites or projects with complex scheduling integration typically run ten to fourteen weeks. We set a realistic timeline at the start of every project and build in buffer for the review cycles that always happen in healthcare.
We handle the technical integration and confirm that the platforms we use support HIPAA compliance requirements, including helping you identify which vendors require a BAA. We're not a HIPAA compliance firm and this isn't legal advice, but we've built enough healthcare sites to know the risk points and how to address them in the technology stack. For formal HIPAA compliance guidance, we recommend working with a healthcare compliance specialist alongside your website project.
Most PT clinic websites run $2,000 to $12,000. The specific number depends on how many locations you have, how complex your scheduling integration is, how many specialty service pages you need, and whether we're developing content or working with copy you provide. We scope every project in the free consultation so you have a firm number before any work begins.
Yes. Redesigns make up a significant portion of our PT website work. We typically start with an audit of your existing site to identify what's working, what isn't, and where the conversion gaps are. Some clinics need a full rebuild; others need significant restructuring of existing content with a new design layer. We'll give you a straight assessment of which path makes more sense for your situation.
We offer both options. Some clinics have strong clinical content already written and just need it organized and optimized. Others want us to develop content from scratch based on a discovery process where we interview your clinical team. For specialty service pages and condition-specific content, we typically recommend involving your therapists in the review process to make sure the clinical accuracy reflects your actual approach.
Still have questions? We're happy to answer them, let's connect.
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.