A senior point of contact on every project
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually done the work.
Industry
Digital Marketing for Solar Companies
You sell a high-consideration product in a market full of noise. Your website needs to do real work: build trust quickly, explain incentives clearly, and move serious buyers toward a conversation. CyberOptik builds the sites, SEO programs, and PPC campaigns that make that happen.
Services
What we offer
The full set of services we build for solar companies. Every engagement starts with a conversation about what your business actually needs.
Solar Website Design
Solar buyers need to see your credentials, understand the financial picture, and feel confident you'll stand behind the installation. We design solar sites with ROI calculator integrations, financing platform connections like GoodLeap and Mosaic, and proposal tool tie-ins like Aurora Solar and Enerflo. Learn more about our solar website design services.
SEO for Solar Companies
Solar search is intensely local and highly competitive. We build SEO programs structured around your service territory, your certifications, and the incentive landscape buyers are researching, and we optimize for AI search surfaces too. Learn more about our solar SEO services.
PPC for Solar Companies
Solar is one of the most expensive verticals in paid search, with CPCs running $8-$25+ on Google Search. We manage Google Ads and Local Services Ads programs built around solar-specific keyword structures and landing pages designed to convert. Learn more about our solar PPC services.
WordPress Maintenance
A solar site that goes down during peak buying season costs real business. We handle plugin updates, daily backups, security hardening, and uptime monitoring so your calculators and financing widgets keep working. Learn more about our WordPress maintenance plans.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why contractors choose CyberOptik.
By the numbers
Solar Industry Benchmarks
| Metric | Benchmark |
|---|---|
| Average Google Search CPC (solar keywords) | $8-$25+ |
| Average cost per lead, residential solar | $75-$250 |
| Average cost per lead, commercial solar | $200-$500+ |
| Solar lead-gen landing page conversion rate | 3-6% (top performers) |
| Residential sales cycle | 2-12 weeks |
| Commercial sales cycle | 3-12+ months |
Benchmarks sourced from public 2024-2025 solar marketing research. See how we translate these numbers into a program: The Optik Method.
Overview
Why Most Solar Websites Lose Leads Before the Phone Rings
More than 80% of homeowners and business owners researching solar begin their search online before they contact a single installer. That means your website is your first sales call, and most solar sites fail it. They open with vague headlines, bury the savings math, and give buyers no reason to choose one installer over another.
The solar market is also unusually trust-sensitive. A wave of underqualified installers entered and exited the market over the past decade, and buyers arrive skeptical, looking for signals that tell them you'll still be around when their panels need service in year 12.
Layered on top of that, the incentive landscape changes constantly. The federal tax credit, state rebates, net metering rules, SREC markets, and utility interconnect policies vary by state and shift regularly. If your site isn't current on what buyers can actually claim today, you're losing them to a competitor who is.
Client Work
Websites we've built for solar and energy businesses
More of our work
800+ WordPress sites built, and counting.
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your business, just say the word.
Who we serve
Solar Specialties We Serve
- Residential Solar Installers
- Commercial Solar Contractors
- Utility-Scale Solar EPCs
- Solar + Storage Specialists
- Solar + Roofing Combos
- Off-Grid Solar Installers
- Solar Maintenance & O&M Providers
- Community Solar Developers
- Solar Financing Specialists
- Agricultural / Farm Solar
- Non-Profit & Municipal Solar
- Solar Panel Cleaning Services
- Solar Repair Specialists
- EV Charging + Solar Installers
- Solar Thermal (Hot Water) Specialists
- Solar Panel Distributors
Why us
Our Commitments to Solar Clients
Our Optik Method, backed by a 75+ step QA check
Every solar website project runs through a structured process and closes with a 75+ point quality audit before launch. No site ships without it.
We're still here six months later
After your solar site launches, you get ongoing care plans and real support whenever you need us. The same team that built the site is still the team answering your tickets a year later.
100% focused on WordPress
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex calculator integrations to custom financing widgets to multi-location solar builds.
Why us
Why Solar Companies Choose CyberOptik
We understand how solar buyers actually research
The path from "I'm curious about solar" to "I'm ready to sign" involves incentive research, financing comparisons, and installer vetting. We build sites and campaigns that match each stage of that journey, not just the final conversion moment.
We name the integrations that matter in solar
Aurora Solar, Enerflo, GoodLeap, Mosaic, Sungage, Lightmile. These are the platforms your sales and operations teams actually use, and we integrate them correctly, not generically.
We know the incentive landscape creates urgency and confusion
The 30% federal tax credit, state rebate programs, SREC markets, and net metering rules are all part of what makes solar a compelling buy. We help you present that information clearly so buyers feel informed, not overwhelmed.
We build for both residential and commercial solar buyers
The two audiences have different sales cycles, different search behaviors, and different trust signals. We don't use a one-size template. We build the architecture that serves both audiences or either one, depending on your focus.
From our blog
Reading for solar
Deeper reads pulled from our blog, all written with solar in mind.
Good to know
FAQ
Do you work with both residential and commercial solar companies?
Yes. We work with installers focused entirely on residential, entirely on commercial, and those serving both markets. The sites, SEO programs, and PPC campaigns we build are structured around the specific audience you're trying to reach, because the two buying journeys are meaningfully different.
What solar-specific platforms do you integrate with?
We work with the major proposal and design tools (Aurora Solar, Enerflo, Sighten, Lightmile), project management platforms (Scoop Solar), CRM systems (HubSpot, Salesforce, Zoho), and solar financing platforms (GoodLeap, Mosaic, Sungage, Sunlight Financial). If your team uses a platform not on this list, we can evaluate the integration before we scope the project.
How do you handle the incentive and tax credit information on solar websites?
We build pages and content that explain the federal tax credit, state rebate programs, net metering, and SREC eligibility in clear, buyer-friendly language. We also build with the expectation that this content needs to be updated as rules change, so we don't hardcode incentive details into rigid page designs that are hard to maintain.
Is solar a difficult niche for SEO?
It's competitive, yes. CPCs are high because there's real money in solar, and the same is true for organic search. That said, most solar installer sites have real technical and content gaps. A well-executed SEO program that targets the right geographic and intent-based queries can still move rankings meaningfully, even in markets with established national competitors.
How long does it take to see results from solar digital marketing?
PPC programs can produce leads within the first few weeks once campaigns are live and optimized. SEO takes longer. Meaningful organic ranking movement for solar terms typically shows up in the 3-6 month window, with compounding returns over 12+ months. We set those expectations clearly at the start.
Do you help with Google Local Services Ads (LSA) for solar?
Yes. Google LSA is a high-value channel for residential solar because verified badges signal trust to buyers who are already skeptical of solar companies. We help set up, verify, and manage LSA campaigns alongside traditional Google Ads programs.
Can you build a solar website that includes an ROI or savings calculator?
Yes. Savings and ROI calculators are among the most effective trust-building and lead-capture tools on a solar website. We integrate or build calculators as part of the website design project, connected to your financing options where relevant.
What does working with CyberOptik actually look like day to day?
You have a senior point of contact from the first call forward. We run projects through a structured process with clear milestones, and we don't hand you off to a junior coordinator after the kickoff meeting. After launch, the same team stays available for support, updates, and ongoing marketing work.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
Meet the senior team behind your solar site
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Ron Johnson
Founder & Managing Director
Warren Greeley
Operations Director & Chief Creative
Guillermo Valdez
Project Director
Chris
Care & Support Director
800+WordPress sites built
800+Sites hosted & maintained
300+Reviews at 4.9 stars
24+Years since 2002
Ready to grow your solar business online?
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.