Transportation - Web Design
A transportation website has two jobs at once: convince shippers your operation can handle their freight, and convince drivers your company's worth their CDL. Most carrier sites do neither particularly well. We build sites that separate shipper and driver content cleanly, without building two sites.
Overview
Seven things every carrier, broker, and logistics site needs. We build all of them in from day one.
Shippers and drivers have nothing in common as website visitors. A well-designed transportation site routes each group to the content they need without forcing them to wade through content meant for the other, using clear navigation and distinct calls to action.
Shippers evaluate carriers partly by fleet. Photography of actual equipment, trailer type breakdowns, dimensions, weight limits, and payload capacities all belong on the site. A carrier that can't show its fleet online looks smaller than it is.
Shippers search by lane and service type. "Reefer freight Texas," "flatbed carrier Midwest," and "LTL freight rates" are real queries. Lane-specific and capability-specific pages capture that traffic and give shippers what they need to reach out.
DOT number, MC number, FMCSA safety rating, CSA scores, carrier authority, and insurance levels are trust signals that sophisticated shippers look for before they ever contact a carrier. These credentials need to be visible and easy to find.
CDL driver recruiting requires its own landing pages, its own application flow, and content written for job seekers: pay packages, home time, route types, equipment, and company culture. A recruiting section tacked onto a shipper-focused site doesn't convert drivers.
A broken or overly complex quote form is a direct revenue leak. Forms need to be fast, mobile-friendly, and connected to your dispatch or CRM workflow so leads don't fall through the cracks.
Drivers apply for jobs on their phones. Shippers research carriers on tablets at the warehouse. Transportation sites that load slowly or break on mobile lose both audiences before the first interaction.
Process
Five stages from kickoff to launch. Every one built around serving shippers and drivers at once.
We start by understanding your business model, your shipper targets, your driver recruiting needs, and your current site's gaps. We map the two audience journeys before we design a single page, because the architecture has to serve both.
We plan the full page structure: shipper-facing service pages, lane and equipment pages, driver recruiting section, compliance and safety credentials, and the contact and application flows. Wireframes go to your team for review before design begins.
We design to your brand and build in placeholders for fleet photography. If you need photography direction, we can advise on what shots to prioritize. Equipment looks better on sites that were designed with it in mind.
We connect your site to the platforms your team runs on: TMS systems, CRMs, driver recruiting tools, and dispatch software. Forms are built and tested end to end before launch.
Every transportation site goes through our Optik Method QA audit: 75+ points covering load speed, mobile rendering, form submissions, integration connections, and content accuracy across every page. Nothing launches until it passes.
The trade-specific tools we plug into. Every transportation site we build gets integrated with the platforms your operation actually runs on, not a generic stack.
Dispatch & TMS
McLeod Software, TMW Suite, AscendTMS, Tailwind. Integration for carriers and brokers running dispatch, freight management, and driver management through these platforms.
Fleet telematics
Samsara, Motive. Fleet telematics platforms that can surface relevant data or be referenced in site content around safety, compliance, and real-time operations.
Driver recruiting
Tenstreet. Driver recruiting platform integration for digital driver applications and applicant tracking, connected directly to your recruiting workflow.
CRM
HubSpot, Salesforce. CRM integration for freight brokers and 3PLs managing shipper relationships and sales pipelines.
Forms
Gravity Forms. Custom quote request, driver application, and contact forms built and maintained in WordPress, connected to your backend systems.
Compliance
DOT number, MC number, FMCSA safety rating, and CSA score display built into your site architecture. If your operation runs a platform not listed here, we'll work with it.
Pricing
Every project's scoped after a free consultation. These are real ranges from the transportation sites we've built, not minimums designed to get you in the door.
Shipper-focused
$2,000-$5,000
One-time build
Dual-audience
$5,000-$8,000
One-time build
Enterprise / multi-service-line
$8,000-$12,000
Scoped individually
Most transportation websites run $2,000-$12,000. Where a project lands depends on the number of service lines, whether the site serves both shipper and driver audiences, the complexity of integrations, and how much lane-specific or equipment-specific content needs to be built out. Enterprise carrier portals or 3PL platforms with API integrations and custom workflows run $8,000-$12,000.
Send us your project and we'll scope it straight -- no pushy sales.
Deeper reads pulled from our blog, all written with transportation in mind.
Good to know
Most transportation websites run $2,000-$12,000. Sites with more complex scope, such as dual-audience architecture with a full driver recruiting section, TMS integrations, lane-specific content libraries, or carrier portal functionality, can run higher. We scope everything after a free consultation and give you a clear number before any work begins.
Most transportation sites take eight to fourteen weeks from kickoff to launch. Sites with complex TMS integrations, large content libraries, or custom recruiting workflows can run longer. We give you a realistic timeline during scoping, not an optimistic one that slips.
Yes, and in our experience that's the right approach for most carriers. We design the navigation, page architecture, and calls to action so shippers find what they need quickly and drivers find what they need quickly, without either group having to sort through irrelevant content. Two separate sites is rarely the right answer; one well-architected site usually is.
Yes. We can write lane-specific pages, equipment and fleet capability pages, service line descriptions, and driver recruiting content. We work from the information you provide about your routes, equipment, and services. Content is part of the project scope and priced accordingly.
Every site we build is fully responsive. For transportation companies specifically, mobile performance matters for two audiences: drivers who are searching and applying on their phones, and shippers who are looking up carriers on tablets or mobile away from the office. We test on real devices, not just browser emulators, before launch.
Still have questions? We're happy to answer them, let's connect.
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.