A senior point of contact on every project
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually done the work.
Industry
Digital Marketing for B2B Companies
B2B buyers aren't impulse purchasers. They review an average of 11 pieces of content before contacting a vendor, pull in 6.8 stakeholders on the final decision, and spend months in research before filling out a form. Your website is running point on all of that whether you've set it up to do the job or not.
Services
What we offer
The full set of services we build for B2B companies. Every engagement starts with a conversation about your sales process and what your site needs to do for it.
B2B Website Design
Your site needs to speak to a CFO evaluating ROI, a VP evaluating capabilities, and an end user evaluating ease of adoption, often on the same visit. We build WordPress sites that integrate natively with HubSpot, Salesforce, Marketo, Pardot, and ActiveCampaign, so forms connect directly to your CRM and gated content delivers automatically. Learn more about B2B website design.
SEO for B2B Companies
B2B decision-makers search for solutions to problems they can name precisely. We build the technical foundation first, then write content that answers what your buyers are actually asking at each stage of a 3-6 month research process, including the growing share of that research happening inside ChatGPT and Google AI Overviews. Learn more about B2B SEO.
PPC for B2B Companies
B2B CPCs run $5-$15 or higher on Google Search, and LinkedIn Ads average $5.58 per click and around $408 per lead. That cost structure demands campaigns built around lead quality, not lead volume. We run Google and LinkedIn campaigns with the right intent signals, ad copy, and landing pages, tied to the outcomes your buyers actually care about. Learn more about B2B PPC.
WordPress Maintenance
A B2B site that goes down after a prospect's first visit doesn't get a second chance. We manage 800+ WordPress sites and maintain the integrations B2B sites depend on: CRM form connectors, gated content delivery, and meeting scheduling embeds, on top of regular updates and security monitoring. Learn more about WordPress maintenance for B2B sites.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why B2B companies choose CyberOptik.
By the numbers
B2B Digital Marketing Benchmarks
| Metric | Benchmark |
|---|---|
| Average B2B cost per lead (blended) | ~$237 |
| Average B2B CPL via Google Ads (paid) | $175-$463 |
| Average LinkedIn Ads CPL | ~$408 |
| Average B2B website conversion rate | 2.4%-2.7% |
| Average B2B sales cycle length | 3-6 months (complex deals: 10+ months) |
| Average stakeholders per B2B deal | 6.8 people |
Benchmarks sourced from public 2024-2025 B2B marketing research (Sopro, HubSpot, Lusha). See how we translate these numbers into a program: The Optik Method.
Overview
Why Most B2B Websites Leave Revenue on the Table
Most B2B websites are built to impress, not to convert. They look professional, describe what the company does, and offer a contact form at the end. That's not enough. Without clear calls to action for early-stage researchers, integration with your CRM, and content that serves every role in the buying committee, your website is a brochure, not a revenue asset.
86% of B2B purchases stall somewhere during the buying process. A site with no path for a mid-funnel researcher, no proof for a skeptical evaluator, and no clean handoff to sales is a big part of why. Every stalled deal is a deal your competitor picks up instead.
We've been building websites since 2002 and we manage 800+ WordPress sites today. In our experience, B2B companies that close the gap between their marketing and sales teams through better website infrastructure consistently outperform those that treat the two as separate concerns. That's the lens we bring to every B2B engagement.
Client Work
Websites we've built for B2B businesses
More of our work
800+ WordPress sites built, and counting.
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your business, just say the word.
Who we serve
B2B Companies We Serve
- B2B Professional Services
- B2B SaaS Companies
- Industrial Distributors
- Equipment & Machinery Sellers
- Commercial Services Firms
- B2B Consulting Firms
- B2B Finance & Insurance Services
- Wholesale Distributors
- B2B Logistics & Supply Chain
- B2B Software Integrators
- Managed Services Providers (MSPs)
- B2B Marketing Agencies
- Staffing & Recruiting Firms
- Commercial Real Estate Services
- B2B Events & Training Companies
Why us
Our Commitments to B2B Clients
Our Optik Method, backed by a 75+ step QA check
Every project runs through a structured process and closes with a 75+ point quality audit before launch. No B2B site ships without it.
We're still here six months later
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your B2B site is still the team answering your tickets a year later.
100% focused on WordPress
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex CRM integrations to multi-step form builds to enterprise-level migrations.
Why us
Why B2B Companies Choose CyberOptik
We understand the B2B buying journey
Multi-stakeholder deals, long nurture cycles, and MQL-to-SQL handoffs aren't abstract concepts to us. We've built websites specifically engineered around these dynamics.
Deep CRM and MAP integration experience
We work with HubSpot, Salesforce, Marketo, Pardot, and ActiveCampaign. Your website and your revenue system will talk to each other correctly from day one.
We work at both ends of the funnel
From awareness content and LinkedIn retargeting to gated assets and demo request pages, we build infrastructure that serves buyers at every stage, not just the ones ready to buy today.
Transparency over vanity metrics
We report on pipeline metrics: leads by source, conversion rates by page, cost per qualified lead. Not just traffic and impressions.
From our blog
Reading for B2B teams
Deeper reads pulled from our blog, all written with B2B teams in mind.
Good to know
FAQ
What makes a B2B website different from a B2C website?
B2B websites serve a longer, more complex buying process. A typical deal involves 6-8 decision-makers, a 3-12 month evaluation, and multiple rounds of content consumption before anyone contacts sales.
Your site needs to serve the researcher, the evaluator, and the ready-to-buy champion at once. That means clear persona paths, proof at every stage, and a clean CRM connection so no lead goes untracked.
How long does it take to see results from B2B SEO?
For most B2B programs, real ranking improvements show up in 4-6 months and pipeline impact in 9-12. That timeline reflects competitive B2B search terms and the time to build topical authority. The companies that win are the ones that stay consistent, and we report progress monthly so you always know what's moving.
Does PPC work for B2B companies with long sales cycles?
Yes, with the right setup. Don't expect a long-cycle B2B lead to convert on the first click. PPC works best driving a mid-funnel action: whitepaper download, webinar registration, demo request, or strategy call.
Retargeting keeps your brand in front through research. LinkedIn Ads add another layer by targeting specific job titles and companies.
What CRM and marketing platforms do you integrate with?
We build and maintain WordPress integrations with HubSpot, Salesforce, Marketo, Pardot (Salesforce Account Engagement), and ActiveCampaign. We also work with Calendly, Chili Piper, Intercom, Drift, Gravity Forms, and form enrichment tools. If your revenue stack isn't on this list, reach out and we can talk it through.
How much does a B2B website cost?
Most B2B website projects break into three scopes:
Focused site. $2,000-$5,000. Smaller, essentials-only build.
Standard build. $5,000-$8,000. Well-built site with the integrations most businesses need.
Larger build. $8,000-$12,000. More pages, persona complexity, gated content, deeper CRM integration. Enterprise builds with multi-step forms, ABM variants, or Salesforce/Marketo integration run higher.
Everything is scoped after a free consultation.
Can you help with account-based marketing (ABM) strategy?
We focus on the website and digital marketing infrastructure that makes ABM work: targeted landing pages, LinkedIn Insight Tag setup for account retargeting, form enrichment so your sales team knows which companies are visiting, and content architecture that supports persona-specific paths. Strategy consulting on ABM program design is outside our core scope, but we're often the implementation partner for teams that already have a plan.
Do you work with B2B companies outside specific industries?
Yes. Our B2B client base spans professional services, SaaS, industrial distribution, managed services, staffing, commercial real estate, consulting, logistics, and more. The underlying dynamics of B2B buying are consistent across these verticals even if the content and keywords differ. If your company sells to other businesses and wants a website and marketing program that reflects how those buyers actually make decisions, we can help.
What does ongoing support look like after a website launch?
We offer WordPress maintenance and support plans that keep your site, integrations, and performance in good shape long after launch. That means regular plugin and core updates, security monitoring, uptime checking, and responsive support from the same team that built the site. For B2B companies especially, where a single broken form or down site can mean a lost deal, ongoing maintenance isn't optional.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
Meet the senior team behind your B2B site
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Ron Johnson
Founder & Managing Director
Warren Greeley
Operations Director & Chief Creative
Guillermo Valdez
Project Director
Chris
Care & Support Director
800+WordPress sites built
800+Sites hosted & maintained
300+Reviews at 4.9 stars
24+Years since 2002
Ready to grow your B2B business online?
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.