Industry
Your retail accounts and restaurant buyers want to check pricing, browse your catalog, and order on their own schedule. If your site can't support that, you're leaving reorder volume on the table.
Services
The full set of services we build for beverage distributors. Every engagement starts with a conversation about what your accounts and your operations team actually need.
We build WordPress sites structured around how your accounts actually shop: searchable product catalogs with filterable attributes, password-protected retailer portal areas, Gravity Forms for credit applications, and integration hooks for Encompass, eoStar, NetSuite, and Sage X3.
Your site carries live pricing data, retailer login areas, and supplier-connected catalog feeds. We manage 800+ WordPress sites and handle updates, security monitoring, uptime tracking, and integration health checks so your site keeps running between calls.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why distributors choose CyberOptik.
By the numbers
| Metric | Benchmark |
|---|---|
| Food & beverage distributors using digital B2B ordering | ~23% industry adoption |
| Increase in digital orders after launching a self-service portal | Up to 134% within 90 days |
| Typical SKU count managed by a beer distributor | 1,100+ SKUs across 280+ brands |
| B2B quote-to-order close rate (top-performing distributors) | 45-55% |
| B2B cart abandonment rate (wholesale) | 75-85% |
Benchmarks sourced from public distribution and B2B ecommerce research (Growmax, NBWA Distributor Productivity Report, Elogic Commerce). See how we translate these numbers into a program: The Optik Method.
Overview
Only about 23% of food and beverage distributors have adopted digital B2B ordering. That gap is closing fast. Distributors who launch a self-service portal see digital order share jump within 90 days.
The typical beer distributor manages 1,100+ SKUs across 280+ brands and 37+ supplier relationships. Presenting that catalog so a retailer can find what they need, at the right pack size and current pricing, takes more than a page of product logos.
It takes a searchable, filterable catalog built on a platform that connects to your ERP.
And then there's compliance. TTB rules apply to your website just as they apply to print, and state ABC requirements vary. If your site carries alcohol advertising, mandatory statements aren't optional.
Client Work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your business, just say the word.
Who we serve
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually done the work on complex distributor portals and catalog integrations.
Every project runs through a structured process and closes with a 75+ point quality audit before launch. No site ships without it, including a check on how your catalog and portal areas actually perform.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your distributor site is still the team answering your tickets a year later.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex ERP integrations to retailer portal builds to catalog migrations.
Why us
TTB advertising requirements, state-specific compliance considerations, and the distinction between supplier-facing and retailer-facing content are things we factor into design and copy from the start, not as an afterthought.
Encompass, eoStar, Provi, NetSuite, Sage X3, Acumatica, and Gravity Forms for account intake. We don't ask you to change your stack to fit our site.
Mobile-first design, fast load times, and easy catalog access matter when a rep is pulling up a product spec in the parking lot of a restaurant account.
A portal with 1,100+ SKUs only works if buyers can actually find what they need. Filtering, search, and category architecture are part of what we plan before the first line of code is written.
Deeper reads pulled from our blog, all written with beverage distributors in mind.
Good to know
Yes. WordPress supports real member and role-based access control, and we configure protected areas regularly for distributor clients. Retailers log in to see account-specific pricing, download invoices, browse the catalog, and submit orders through forms that connect to your back-end systems. The scope of portal functionality depends on what your ERP can surface via API, and we plan that architecture before we build.
We've worked with the APIs and data structures of Encompass, eoStar, and similar beverage distribution platforms. The connection architecture depends on what data endpoints your ERP exposes and what you want the site to display, including real-time pricing, inventory availability, product attributes, or order status. We scope these integrations during discovery so you know exactly what's being connected and how before any development starts.
TTB regulations require alcohol advertising online to carry mandatory statements: brand name, class and type, and country of origin where applicable. We build content structures that make it straightforward to include those statements consistently.
We're not attorneys and don't provide legal review, but we design sites that are structurally prepared for compliance and flag areas where your compliance team should review copy before launch.
Large catalogs are a design and architecture challenge, not a content problem. We plan filterable, searchable catalog structures that let buyers narrow by brand, category, package type, vintage, or other relevant attributes specific to your portfolio. For catalogs that need to stay in sync with live ERP data, we integrate data feeds rather than managing products manually in WordPress.
Yes. The website architecture and portal logic is similar across categories. The compliance and copy considerations differ significantly for alcohol versus non-alcohol products, and we account for that in how we structure content and plan regulatory-sensitive sections of the site.
Most distributor websites run $5K-$15K depending on scope: catalog depth, portal complexity, ERP integration requirements, and the number of pages needed. More complex builds with deep ERP integrations, multi-tier retailer portals, or large custom catalog architecture run higher. We scope every project after a free discovery conversation so you get an accurate number before anything starts.
A standard distributor website without complex ERP integration typically runs 6-10 weeks from signed agreement to launch. Projects with deep portal builds, data feed integrations, or large catalog migrations take longer, usually 12-16 weeks. We set a clear timeline at the start and stick to it.
Yes. Many distributors carry exclusive brands or private-label products that need their own landing pages, brand storytelling, and sell-sheet downloads. We build those as dedicated sections within the site architecture, with enough flexibility to add or remove brands as your portfolio evolves. For alcohol brands, we factor in supplier-approved marketing material requirements during content planning.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
