Mobile-first, every time
74.5% of brewery website traffic comes from mobile. Design decisions start on the small screen, and performance is non-negotiable. A slow menu page or an unresponsive tap list loses the visit before it starts.
Breweries - Web Design
Brewery Website Design Built for Taprooms, Brewpubs, and Craft Producers
A brewery website is not a brochure. It's the place where someone decides in the next 90 seconds whether they're walking through your door tonight. That person is almost certainly on their phone, looking for your hours, your current tap list, and whether you have outdoor seating. If any of those answers are buried, broken, or just missing, they move on.
Overview
What Makes a Strong Brewery Website
Seven things every brewery site needs. We build all of them in from day one.
Tap list integration via Untappd
Your tap list should update automatically when your Untappd roster changes, not when someone remembers to log into the CMS. We build the integration so your front-of-house team controls it without touching WordPress.
Age verification gate, properly implemented
Any brewery with online beer sales, merch, or prominent alcohol marketing needs a compliant age gate. We implement this using established WordPress plugins, tested across devices, so it's legally sound and not a friction nightmare on mobile.
Event calendar and ticketing integration
Beer releases, tap takeovers, festivals, trivia nights. We integrate Eventbrite for public ticketed events and build lightweight calendar displays for recurring free events.
Private event inquiry system
Taprooms increasingly depend on private event revenue. A Gravity Forms intake captures date, headcount, budget, and event type and routes it to your events contact. No more inquiry emails disappearing into a general inbox.
Merch and gift card checkout
WooCommerce handles merch, gift cards, and beer-release reservation deposits inside WordPress. If you're already running Shopify for a separate merch store, we connect the two cleanly, and we flag state shipping compliance from the start.
Food menu system for brewpubs
A PDF food menu is an SEO dead end and a mobile usability problem. We build food menus as live WordPress pages so content is searchable, indexable, and easy to update when your kitchen changes the board.
Process
Our Brewery Website Design Process
Five stages from kickoff to launch. Every one built around how brewery visitors actually behave online.
01
Discovery and Scope
We start by understanding your taproom model, revenue streams (events, merch, distribution, food), and what the current site gets wrong. We map every integration you need, including the ones you might not realize you need, before a single design decision is made.
02
Design and Brand Alignment
Brewery branding is distinct. Label art, color systems, typography, and photography all need to carry through to the site. We design in WordPress with your brand's visual identity as the starting point, not a template we're retrofitting. You review and approve before development begins.
03
Development and Integration
We build the WordPress site, configure all integrations (Untappd, POS, e-commerce, forms, event systems), and set up the age gate. Every integration is tested in a staging environment before anything touches the live site.
04
Age Gate and Compliance Review
Before launch, we specifically review the age verification implementation, any language touching TTB advertising standards, and the state-specific shipping disclosures on your e-commerce pages. This is a dedicated step, not an afterthought.
05
75+ Step QA and Launch
Our Optik Method covers performance, mobile usability, cross-browser testing, form submissions, checkout flows, integration accuracy, and accessibility. Nothing ships until every item on the checklist clears.
Brewery Website Features and Integrations
The trade-specific tools we plug into. Every brewery site we build gets integrated with the platforms your business actually runs on.
Tap list & menu
Live and always current
Untappd for Business. Live tap list and digital menu publishing, embedded on the site and synced to the platform your staff already uses. Consumer check-in data and menu analytics included.
Taproom POS
Built for brewery environments
Arryved, Toast, Square. Tab management, mobile ordering, and online ordering connections for taprooms and brewpubs running a full food program.
Production & inventory
For regional and distribution-focused breweries
Ekos, Ollie, BinWise. Production, inventory, and TTB reporting data can inform site content like batch releases and availability without exposing backend complexity to visitors.
Commerce
Merch, gift cards, deposits
WooCommerce, Shopify, Stripe. Product catalogs, checkout flows, and shipping logic configured for what's actually legal in your state.
Events
Ticketing and private inquiries
Eventbrite, Gravity Forms. Public event ticketing for can releases and festivals, plus structured private event intake that routes directly to your events contact.
Compliance
Age gate, done right
WordPress-native age verification gates compliant with alcohol advertising standards, tested across devices, configured to minimize mobile friction. Mailchimp signup for release announcements and mug club updates included.
Pricing
Brewery Website Pricing
Every project's scoped after a free consultation. These are real ranges from the brewery sites we build, not minimums designed to get you in the door.
Core taproom site
Untappd integration, age gate, contact forms, event calendar display
$2,000-$5,000
One-time build
Full-feature brewery site
WooCommerce merch store, Eventbrite, Gravity Forms, POS connection, food menu
$5,000-$8,000
One-time build
Brewpub or regional flagship
Multi-location architecture, full e-commerce, deep Ekos/Ollie integration
$8,000-$12,000
Scoped individually
Most brewery websites fall in the $2,000-$12,000 range. Where a project lands depends on how many integrations you need, whether you're running a full food program, and how much e-commerce and event functionality your operation requires.
Not sure which tier fits?
Send us your project and we'll scope it straight -- no pushy sales.
Related Brewery Services
From our blog
Reading for breweries
Deeper reads pulled from our blog, all written with breweries in mind.
Good to know
FAQ
How much does a brewery website cost?
Most brewery websites are in the $2,000-$12,000 range, depending on the complexity of integrations and functionality needed. A core taproom site with Untappd integration, an age gate, and an event calendar sits at the lower end. A full-feature build with WooCommerce, Eventbrite, Gravity Forms, POS connection, and a food menu system lands higher. We scope everything after a free consultation, so you'll have a specific number before anything begins.
Can you work with our existing branding and label artwork?
Yes. We start with your brand assets: label art, color systems, typefaces, and photography. The site should feel like a natural extension of your packaging and taproom environment, not a generic WordPress theme with your logo dropped in. We'll tell you upfront if any brand assets need cleanup or don't translate well to web formats.
How do you handle TTB and age gate compliance on brewery websites?
Age gate implementation is a standard step in every brewery build we take on. We configure a compliant WordPress age verification plugin, test it across mobile and desktop, and make sure the gate doesn't block search engine indexing of non-age-restricted content. For sites with e-commerce, we also review state-specific shipping disclosures and TTB advertising standards. We're not lawyers, but we know the flags well enough to build clean and flag anything that needs legal review.
How long does a brewery website build take?
Most brewery builds take 8-14 weeks from kick-off to launch. A core taproom site with basic integrations runs on the shorter end. A full-feature brewpub site with WooCommerce, event systems, and multiple integrations runs longer. We set a clear timeline in the project scope so you know exactly when each phase lands.
Do you offer ongoing support after the site launches?
Yes. We offer WordPress maintenance plans for brewery sites that cover plugin updates, security monitoring, performance checks, uptime monitoring, and hands-on support when something breaks or needs to change. The same team that built your site stays involved. Details are on our brewery WordPress maintenance page.
Still have questions? We're happy to answer them, let's connect.
800+WordPress sites built
800+Sites hosted & maintained
300+Reviews at 4.9 stars
24+Years since 2002
Ready to build a better brewery website?
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.