Industry
Your taproom might pour the best beer in the region, but if your website is slow on a phone, your tap list is three weeks old, and hours are buried below the fold, you're losing customers before they walk in.
Services
The full set of services we build for breweries, taprooms, and brewpubs. Every engagement starts with a conversation about what your operation actually needs.
A brewery site has more moving parts than most business sites: a live tap list, an age verification gate, event booking, and merch checkout. We build in WordPress with integrations for Untappd for Business, Arryved, Toast, Square, Eventbrite, Gravity Forms, and WooCommerce, so your team can manage it without a developer on call.
Most advertising platforms restrict alcohol promotion, which makes organic search your primary discovery channel. We build brewery SEO programs around "brewery near me," style-based searches, and event-driven queries, and we structure content so AI search tools can cite your brewery accurately too.
A brewery site going down on a Saturday evening is lost revenue and missed event inquiries. We keep your age gate plugin current, your Untappd integration functional, your WooCommerce checkout tested, and your core, theme, and plugin stack updated and compatible.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why breweries choose CyberOptik.
By the numbers
| Metric | Benchmark |
|---|---|
| Average website conversion rate | 3.8% |
| Event and taproom landing page conversion rate | Up to 9.2% |
| Mobile traffic share | 74.5% |
| Organic search traffic share | ~48% |
| Email list open rate | 36.5% |
| New visitor ratio (discovery traffic) | 62% |
Benchmarks reflect industry research on craft brewery website performance. See how we translate these numbers into a program: The Optik Method.
Overview
Most brewery websites were built quickly and haven't been seriously maintained since. They load slowly on mobile, show a tap list that hasn't been touched in weeks, and bury the hours and address that a visitor came looking for in the first place. That gap between what the site does and what the business needs keeps getting wider.
74.5% of brewery website visits happen on mobile, and the average visitor spends less than two minutes on your site before deciding whether to show up in person. If your site isn't showing a current tap list and a clear reason to visit tonight, that visitor is gone.
We've been building websites since 2002 and we manage 800+ WordPress sites today. Breweries are a particular kind of challenge: age gate compliance, live tap list integration, event ticketing, and merch checkout all need to work together without a developer on call every time a new beer launches. We know what that build looks like and how to keep it running.
Client Work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your business, just say the word.
Who we serve
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually done the work. That matters when a can release is two weeks out and your event page isn't ready.
Every brewery site runs through a structured process and closes with a 75+ point quality audit before launch. No site ships without it. That includes verifying the age gate, the tap list feed, and every checkout path.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your brewery site is still the team answering your tickets a year later. No handoff to a support tier that's never seen your project.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex WooCommerce merch builds to Untappd integration to custom event booking workflows.
Why us
Untappd for Business, Arryved, Toast, Ekos, Ollie, WooCommerce, Eventbrite, Gravity Forms. We've worked with these systems and know how to build them into a WordPress site that actually holds together over time.
That person wants your hours, your tap list, and your address in under 10 seconds. We design for that reality, not for a desktop user with unlimited patience.
Because paid advertising channels are largely unavailable to breweries, organic search is your primary discovery channel. Every site we build starts with that constraint in mind.
Age verification, TTB-compliant advertising language, state-specific shipping disclosures. These aren't afterthoughts. They're part of how we scope and build brewery projects from the start.
Deeper reads pulled from our blog, all written with breweries in mind.
Good to know
Templates work as a starting point, but they rarely account for the integrations a brewery actually needs: live tap list feeds from Untappd, age gate compliance, event ticketing, private event inquiry workflows, and WooCommerce or Shopify for merch. Most template sites end up with workarounds that create maintenance headaches and a disjointed visitor experience. A custom build done right is easier to maintain over time, not harder.
We implement compliant age verification gates on brewery sites that sell products online or display alcohol-related marketing. The gate needs to be mobile-friendly, not just functional, since 74.5% of visitors are coming from their phones. We configure the gate using established WordPress plugins and test it across devices before launch.
Yes. We integrate Untappd for Business so your tap list updates automatically through the platform your staff already uses. When a keg kicks and you update Untappd, the website reflects it. No developer needed, no CMS login required. We also build static tap list pages as a backup for breweries that prefer a manual update flow.
Organic search is the primary discovery channel for most breweries, given the restrictions on alcohol advertising across major platforms. 46% of all searches carry local intent, and appearing in Google's Map Pack drives significantly more visits than ranking below it. For taproom-focused businesses, local SEO isn't optional. It's the channel that fills seats.
Yes. We use Gravity Forms for private event inquiries, which gives you a structured intake process that routes directly to your events team. For public ticketed events like can releases or beer festivals, we integrate Eventbrite so ticket management happens in a platform your staff knows.
Both. WooCommerce is our default for brewery sites already running on WordPress, since it keeps everything in one platform. For breweries that want Shopify's e-commerce infrastructure, we build the WordPress main site and connect it cleanly to the Shopify storefront. We always flag state shipping compliance considerations upfront, since most states still restrict direct-to-consumer beer shipping.
Most brewery websites take 8-14 weeks from kick-off to launch. That includes discovery, design, development, integration setup, QA across our 75+ point checklist, and a final review period. A brewpub with a full food menu, event calendar, merch store, and private event system takes longer than a taproom with a single-location site.
It covers the things that break quietly over time: plugin updates that conflict with your Untappd integration, WooCommerce updates that disrupt checkout, security patches that need to be applied before they're exploited, and performance monitoring that catches slow load times before they affect your search rankings. More detail is on our WordPress maintenance page.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
