Concrete Contractors - PPC
Concrete contractor keywords run $3-$10 per click, and a poorly structured campaign burns through budget fast without producing real leads. We build campaigns split by service type and buyer intent, backed by landing pages built to convert that specific search, so your ad spend turns into quote requests instead of clicks that bounce.
What's included
Structure
Driveways, stamped concrete, commercial flatwork, and repair work each get their own campaign and ad groups. A residential driveway searcher and a commercial buyer have different intent, budgets, and timelines, and treating them the same wastes spend.
Targeting
We target high-intent terms like "concrete driveway contractors near me" and "stamped concrete contractors near me," and we build negative keyword lists that filter out DIY searchers and price-shoppers who aren't ready to hire.
Messaging
Ads that mention licensing, insurance, and service area up front filter out unqualified clicks before they cost you money. We write copy that attracts serious buyers, not just high click-through rates.
Landing pages
Every ad points to a landing page built for that specific service and audience, not your homepage. A dedicated page converts significantly better than sending paid traffic to a generic page that has to work for everyone.
Reporting
We track form submissions and calls back to the exact campaign and keyword that produced them, and you get monthly reporting that shows cost per lead, not just clicks and impressions.
Reality check
Demand for concrete work drops sharply in winter across northern markets. We adjust budget allocation seasonally rather than spending the same amount year-round on a service with a real off-season.
A contractor in Phoenix runs concrete ads year-round. A contractor in Minneapolis needs a completely different pacing strategy. We build your campaign around your actual climate and market, not a generic template.
Commercial flatwork often involves ADA-compliant sidewalks, ramps, and curb cuts. Campaigns targeting commercial and municipal buyers need messaging that speaks to compliance requirements, not just aesthetics.
Commercial flatwork projects can run into six figures, with sales cycles stretching four to twelve weeks. We build in qualification steps so your sales team spends time on leads that match your project minimums.
Pricing
Ad spend and management fees are separate. These ranges reflect total monthly investment including both.
Brand Awareness
$500+
Per month
Single-Service Lead Gen
$1,500-$3,000
Per month
Multi-Service Lead Gen
$3,000-$6,000
Per month
Commercial + Residential Combined
$5,000-$10,000+
Per month
Management fees scale with campaign complexity and ad spend, and they're always disclosed separately from what you're paying Google or Microsoft directly. We'll map out a realistic budget for your market during a free consultation.
Send us your project and we'll scope it straight -- no pushy sales.
Process
We start by reviewing your service area, your top-performing projects, and, if you've run ads before, what worked and what didn't. This shapes which services and locations get priority in the initial campaign structure.
We build out campaigns by service type, write ad copy for each, and design or update landing pages so every ad has a page built specifically to convert that search.
Before launch, we confirm conversion tracking is capturing form submissions and calls correctly. Without this in place, reporting numbers can't be trusted, so we verify it before spending a dollar of your budget.
The first two to three weeks focus on gathering performance data and making adjustments to targeting, bids, and ad copy based on what's actually converting, not assumptions.
Every month, you get a clear report showing cost per lead by campaign, along with our recommendations for the next month's adjustments. We stay in the account weekly, not just when the report is due.
Platforms
The primary channel for most campaigns, capturing high-intent searches like "concrete driveway contractors near me" at the exact moment someone is ready to hire.
Often overlooked, but frequently delivers a lower cost per click for contractor keywords with less competition than Google.
Google's pay-per-lead format for home service categories, useful as a complementary channel alongside standard search campaigns.
Effective for building visual brand awareness around finished projects, particularly for stamped and decorative concrete work that photographs well.
We'll recommend the right platform mix based on your market and budget rather than spreading a small budget too thin across every channel at once.
Deeper reads pulled from our blog, all written with concrete contractors in mind.
Good to know
Total monthly investment, including ad spend and management, typically runs from $500 for light brand awareness campaigns up to $10,000 or more for contractors running combined residential and commercial lead generation. Most single-service residential contractors land between $1,500 and $3,000 a month.
PPC campaigns can start generating leads within days of launch, unlike SEO, which takes months to build momentum. That said, the first two to three weeks usually involve tuning targeting and messaging based on real performance data, so lead quality and cost typically improve after that initial period.
It depends on your market and business model. Some contractors reduce budget significantly rather than pausing entirely, since maintaining some visibility keeps early-bird spring bookings coming in. We'll help you decide the right approach based on your climate and sales cycle instead of applying a blanket rule.
Yes, and we treat them as separate campaigns with different messaging, budgets, and landing pages. Residential buyers move fast and want a straightforward quote. Commercial buyers have longer sales cycles and often need to see licensing, bonding, and past project scale before they'll engage.
Yes. Google Ads typically carries the majority of budget given search volume, but Microsoft Ads (Bing) often delivers a lower cost per click for contractor keywords with less competition. We'll recommend the right mix for your market once we see initial performance data.
Cost per lead from optimized paid search landing pages typically runs $70-$120, though this varies by market competitiveness and service type. Commercial flatwork leads often cost more to generate but carry a much higher project value, so the return can still make sense at a higher cost per lead.
We write and test the ad copy. A short conversation about what sets your business apart, whether that's a warranty, a specific finish specialty, or years in business, helps us write ads that stand out instead of blending into the same claims every competitor makes.
No. We work month-to-month. PPC does take a few weeks to optimize properly, so we'd recommend giving a campaign at least 60-90 days before judging results, but you're never locked into a long contract with us.
Still have questions? We're happy to answer them, let's connect.
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.