Industry
Your work speaks for itself on the job site. Online, it needs a website and a marketing program that do the same. The average construction sales cycle runs 134 days, and 80% of buyers research a company online before making contact. If your site doesn't match the scale and quality of your actual work, you don't make the bid list.
Services
The full set of services we build for construction companies. Every engagement starts with a conversation about what your firm actually needs.
Construction buyers qualify you before they ever call. We build WordPress sites with a portfolio organized by project type and sector, credential displays for LEED, OSHA, AGC, and bonding, and RFQ flows that connect to Procore, Buildertrend, and DocuSign.
Developers search for project types, sectors, and certifications, not "construction company near me." We build SEO around project-type and capability keywords, and we structure content for AI search too, not just Google.
Google Ads CPCs for competitive construction terms run $3-$8 per click, and broad keywords waste that budget on homeowners and job seekers. We build campaigns around project-type and commercial-intent keywords with tight negative keyword lists.
A site that goes down or loads slowly during a bid review is a real problem. We handle plugin updates, backups, security hardening, and form monitoring so your RFQ forms never fail silently during a pursuit season.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why contractors choose CyberOptik.
By the numbers
| Metric | Benchmark |
|---|---|
| Average cost per lead (Google Ads) | $227 |
| Average CPC (competitive search terms) | $3-$8 |
| Website conversion rate | 2.8% |
| Landing page conversion rate | 4.5% |
| Average sales cycle | 134 days |
| Buyers who research online before contact | 80% |
Benchmarks sourced from public 2024-2025 construction marketing research. See how we translate these numbers into a program: The Optik Method.
Overview
Most construction firms win their first several projects through referrals and relationships. That works until it doesn't.
When an owner, developer, or facilities manager doesn't know you personally, they go to your website first. If what they find doesn't match the scale of your actual work, you don't make the bid list.
The average construction sales cycle runs 134 days.
During that window, buyers are vetting your firm across multiple touchpoints: portfolio, credentials, safety record, and how quickly your site answers the questions they're asking.
80% of buyers research a company online before making contact. Your digital presence is qualifying or disqualifying you before you ever get a call.
We've been building websites since 2002 and we manage 800+ WordPress sites today. We understand the credentialing buyers look for, the long sales cycles construction runs on, and the portfolio structure that turns a browser into a bid invitation. We apply that to every construction site we build.
Client Work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your business, just say the word.
Who we serve
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually done the work. That matters when you're running a pursuit and need something changed fast.
Every construction site runs through a structured process and closes with a 75+ point quality audit before launch. No site ships without it. That includes verifying credential displays, form submissions, and mobile performance under real-world conditions.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your construction company's site is still the team answering your tickets a year later, not a new account manager who's never seen your project history.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex portfolio builds to custom RFQ workflows to multi-location construction firm architecture.
Why us
Portfolio structure, credential displays, project-type filtering, and safety record proof aren't nice-to-haves. They're how owners and developers decide who makes the bid list. We build websites around those decision criteria, not around what looks impressive in an agency portfolio.
Procore, Buildertrend, JobTread, Sage 300 CRE, Autodesk Construction Cloud, Bluebeam, CompanyCam. We've integrated with the construction software stack before, and we know how to connect your web presence to the tools your operations team actually uses.
The 134-day average construction sales cycle means your digital marketing needs to sustain buyer interest across multiple touchpoints over months. We design for that reality, not for quick-hit campaigns that don't fit how construction procurement actually works.
We've built and maintained websites across a wide range of industries and scales. When you hire us, you're not our first construction client or our first large-site build. That experience shows up in fewer surprises and faster execution.
Deeper reads pulled from our blog, all written with construction in mind.
Good to know
Yes, across both. Our construction clients range from residential homebuilders and remodelers to commercial GCs, design-build firms, and large industrial construction companies. The core approach is the same, but we adapt the portfolio structure, keyword strategy, and messaging to match the buyer at each end of that spectrum.
Most construction SEO programs start showing measurable movement in rankings at the 3-to-4-month mark, with meaningful lead flow coming in at 6 to 12 months. Construction is a competitive space with a long buyer journey, so SEO compounds rather than delivering a quick channel.
Yes. Even referral-based wins run through your website. When a developer is referred to your firm, the first thing they do is pull up your site. If your portfolio doesn't match the project type or your credentials aren't clearly displayed, the referral may not convert. Your website works in parallel with your relationships, not in competition with them.
Yes. We build dedicated sections for safety programs (EMR, OSHA recordable rates), professional certifications (LEED, AGC, ABC, DBIA), bonding and licensing, and insurance documentation. These are often the first things an owner's rep or GC prequalification team looks for, and they should be easy to find without digging.
We work with the platforms construction firms actually run on: Procore, Buildertrend, JobTread, Autodesk Construction Cloud, Bluebeam, CompanyCam, Sage 300 CRE, Viewpoint Spectrum, HubSpot, Salesforce, Gravity Forms, and DocuSign. If you have a platform that's not on that list, we'll figure it out during discovery.
The portfolio is the primary conversion tool, not secondary content. Project galleries need to be organized by type, sector, and scale so buyers can self-qualify.
The buyer is often in a formal procurement process, so RFQ forms, capability statements, and credential displays matter more than in most industries.
The site also needs to hold up under scrutiny from an owner's rep, a developer's team, or a public agency's prequalification review.
For complex integrations like active project portals, we typically connect your website to a dedicated platform like Procore or Buildertrend rather than building that functionality from scratch in WordPress. What we do build are RFQ flows, prequalification forms, project galleries with filtering, and document download sections that integrate cleanly with your operations stack.
A 30-minute strategy call is the right first step. We'll ask about your current digital presence, the types of projects and clients you're pursuing, and where your marketing is falling short. From there, we'll put together a clear scope and approach, no obligation.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
