Project-type and commercial-intent keywords
We bid on terms tied to specific project types and buyer intent, not generic head terms. That keeps clicks pointed at owners and developers instead of homeowners or people searching for jobs.
Construction - PPC
PPC Advertising for Construction Companies
Competitive construction search terms run $3 to $8 per click, and the average cost per lead sits around $227. Broad keywords burn that budget fast on homeowners, job seekers, and browsers who were never going to become clients. We build campaigns around project-type and commercial-intent keywords with negative keyword lists tight enough to keep your spend pointed at real buyers.
Overview
How We Approach Construction PPC
Four things that separate a working construction PPC account from one that burns budget.
A tight list from day one
Terms like "jobs," "salary," "how to become," and residential terms get excluded immediately for commercial-focused accounts, so your budget isn't funding traffic that was never going to convert.
Built to convert, not just to exist
Generic homepage landing pages convert at a fraction of the rate of purpose-built pages. We build dedicated landing pages per campaign that speak directly to the project type or sector being targeted.
Built for a 134-day sales cycle
Construction buyers don't convert on the first visit. We run remarketing campaigns that keep your firm visible through the full research and evaluation window instead of relying on a single-touch campaign.
Process
Our Construction PPC Process
01
Account Audit and Strategy
If you have an existing account, we audit it for wasted spend and structural issues first. Then we build a targeting strategy around your actual project types, service area, and sales capacity.
02
Campaign Build
We structure campaigns by project type and intent level, build tight ad groups, and write ad copy that speaks to what construction buyers are actually evaluating, not generic contractor messaging.
03
Landing Page Alignment
Every campaign links to a landing page built for that specific audience and intent, with lead capture forms connected to your CRM so leads route to the right person immediately.
04
Launch and Optimization
We monitor performance closely in the first weeks, refining negative keywords, bid strategy, and ad copy based on real data rather than waiting for a monthly report to make changes.
05
Ongoing Management and Reporting
Monthly reporting on spend, cost per lead, and lead quality, with continuous refinement. We tell you what's working and what's not, and we adjust the budget allocation accordingly.
Construction PPC Benchmarks
What to expect going in, based on public 2024-2025 construction marketing data.
| Metric | Benchmark |
|---|---|
| Average cost per lead | $227 |
| Average CPC (competitive terms) | $3-$8 |
| Website conversion rate | 2.8% |
| Landing page conversion rate | 4.5% |
Pricing
Construction PPC Management Pricing
Management fees are scoped separately from your ad spend budget. These are typical ranges for management.
Brand & remarketing
Awareness and remarketing focus
Starting $500+/mo
Management fee
Focused lead gen
Single-market lead generation
$2,000-$5,000/mo
Management fee
Multi-type / regional
Multiple campaign types across a region
$5,000-$12,000/mo
Management fee
Enterprise / national
National or multi-market programs
$12,000+/mo
Management fee
Management fees cover strategy, campaign build, ongoing optimization, and reporting. Ad spend is budgeted separately and flows directly to Google. We'll walk through realistic spend levels for your market and goals on a strategy call.
Not sure which tier fits?
Send us your project and we'll scope it straight -- no pushy sales.
Related Construction Services
From our blog
Reading for construction
Deeper reads pulled from our blog, all written with construction in mind.
Good to know
FAQ
How much should a construction company budget for PPC?
It depends on your market and goals, but with an average cost per lead around $227, a single-market lead generation campaign often needs $2,000 to $5,000 per month in ad spend to generate consistent volume, on top of the management fee. We'll build a realistic budget with you based on your target lead count and market competitiveness.
Why is our cost per click so high on construction keywords?
Competitive construction search terms run $3 to $8 per click because commercial construction leads carry high project values, and other GCs are bidding for the same terms. The way to manage this isn't necessarily lower bids, it's tighter targeting so every click has a real chance of converting instead of spreading budget across broad, unqualified terms.
How long before PPC generates leads?
PPC can start driving traffic immediately, but construction's 134-day average sales cycle means initial clicks often turn into inquiries weeks or months later, not same-day conversions. We track lead volume from month one, while full pipeline impact usually becomes clear over a full sales cycle.
Do you manage the ad spend budget, or just the campaigns?
Ad spend goes directly to Google and is budgeted separately from our management fee. We help you set a realistic spend level based on your goals and market, then manage how that budget is allocated across campaigns for the best return.
Can you target specific project types or sectors with PPC?
Yes. We build separate campaigns for different project types (commercial TI, multifamily, healthcare, industrial) so you can control budget allocation and messaging by sector. If one sector converts better than another, we can shift spend without touching the rest of the account.
Still have questions? We're happy to answer them, let's connect.
800+WordPress sites built
800+Sites hosted & maintained
300+Reviews at 4.9 stars
24+Years since 2002
Ready to fill your construction pipeline with paid leads?
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.