Ecommerce - Web Design
Most ecommerce website projects are measured at launch, not six months later. The design looks clean, the demo checkout works, and everyone signs off. Then real traffic hits, mobile conversion lags desktop, Klaviyo stops syncing abandoned cart events, and product search returns irrelevant results on a 10,000-SKU catalog. We build stores to perform in production, not just at launch.
Overview
Seven things every ecommerce site needs. We build all of them in from day one.
Mobile accounts for more than 60% of ecommerce traffic but converts at roughly half the rate of desktop. Every checkout decision we make, from field count to payment method display to button placement, is made with mobile behavior in mind first.
LCP under 2.5 seconds on product pages isn't just a technical benchmark, it's a conversion lever. We optimize image delivery, lazy loading behavior, and render priorities so product pages load fast on the first byte, not just after the cache warms up.
A store with 50 products and a store with 15,000 products need fundamentally different database query strategies, filtering logic, and search infrastructure. We architect catalogs to stay fast as they grow, not just on day one.
Klaviyo abandoned cart flows, Shippo label generation, TaxJar nexus calculation, and Avalara compliance automation all depend on WooCommerce order hooks firing correctly. We configure these connections deliberately and test them against edge cases, not just the happy path.
WooCommerce Subscriptions with trial periods, pause logic, prorated upgrades, and failed payment dunning is a materially more complex build than a standard catalog. We've done enough of these to know which configuration decisions create billing support tickets six months later.
We configure payment gateways to keep cardholder data off your servers wherever possible, using hosted payment fields and gateway tokenization. We test declined card handling, 3D Secure flows, and order confirmation behavior before launch.
WP Rocket for caching, CDN configuration, database maintenance routines, and Core Web Vitals monitoring are part of the build, not add-ons requested after the first Google Search Console report.
Process
Five stages from kickoff to launch. Every one built around how ecommerce shoppers actually behave online.
We start by understanding your catalog structure, your customer acquisition channels, your existing integrations, and your operational workflows. A DTC supplement brand has different requirements than a B2B distributor with net-30 terms and a custom ordering workflow. We scope accordingly.
We design product listing pages, product detail pages, cart, and checkout as a unified conversion flow, not as isolated templates. Mobile and desktop layouts are designed in parallel. Every interaction state, empty cart, out-of-stock, coupon applied, is accounted for before development begins.
We build on a staging environment and connect integrations against real API credentials early, not at the end of the project. Payment gateways, shipping calculators, tax automation, and email platform webhooks are tested in staging before any go-live preparation begins.
Before launch, we run a Core Web Vitals audit on product pages, cart, and checkout. We verify PCI compliance configuration on all payment flows. For health or supplement brands, we review the checkout for FTC-required subscription cancellation clarity.
Every project closes with our Optik Method QA checklist covering design, functionality, integrations, performance, and cross-device behavior. Nothing ships without it. After launch, we stay on as your maintenance partner.
The platforms your business actually runs on, not a generic stack.
Payments
WooPayments, Stripe, Authorize.net, PayPal. Configured to pass PCI compliance requirements and tested end-to-end, including declined card handling.
Email & SMS
Klaviyo, Mailchimp, ActiveCampaign, Postscript, Attentive. Abandoned cart and post-purchase flows connected to real order hooks, not just a plugin default.
Customer support
Gorgias, Zendesk. Support platforms connected directly to WooCommerce order data so your team isn't toggling between tabs.
Shipping & fulfillment
Shippo, ShipStation, Printful. Real-time rate calculation and label generation, including print-on-demand fulfillment.
Tax automation
Avalara, TaxJar. Sales tax nexus and compliance automation configured for multi-state selling.
Search & discovery
Algolia, SearchWP. Search infrastructure that stays fast and relevant as your catalog grows into the thousands.
Pricing
Every project's scoped after a free consultation. These are real ranges from the stores we've built, not minimums designed to get you in the door.
Standard store
$2,000-$5,000
One-time build
Subscription or membership store
$5,000-$8,000
One-time build
Large catalog / multi-warehouse
$8,000-$12,000
Scoped individually
Enterprise builds with custom architecture, API-first development, or multi-region and multi-currency configuration are scoped individually. We don't publish fixed packages because the right scope depends on your catalog, your integrations, and your existing infrastructure.
Send us your project and we'll scope it straight -- no pushy sales.
Deeper reads pulled from our blog, all written with ecommerce in mind.
Good to know
Most WooCommerce stores we build fall in the $2,000-$12,000 range. That covers custom design, full catalog setup, payment and shipping integration, performance optimization, and our 75+ point pre-launch QA. Subscription builds, large-catalog stores, and complex ERP integrations scope higher. We'll give you a clear number after a free consultation where we understand your actual requirements.
Most standard builds take 8-12 weeks from signed contract to launch. Subscription stores, large catalogs, and projects with complex ERP or 3PL integrations typically run 12-18 weeks. We give you a project schedule during scoping, not a vague estimate. The timeline depends primarily on catalog complexity and integration count, not design rounds.
Yes. We handle migrations from Shopify, BigCommerce, Squarespace, Wix, and older WooCommerce builds. Migration includes product data, customer records, order history, and existing integrations. We run a full QA audit on the migrated store before launch and verify that all post-migration data integrity checks pass.
Both, but conversion is the priority. We make decisions about image gallery behavior, add-to-cart placement, product variation display, and trust signal positioning based on what works in ecommerce, not what looks interesting in a design mockup. Every layout decision we make, we can explain in terms of its effect on the purchase path.
We recommend an ongoing maintenance plan for every live WooCommerce store. WooCommerce core, extensions, and payment gateways update frequently, and a missed update on an active store creates real risk. Our maintenance plans cover updates, backups, uptime monitoring, and performance checks. See our maintenance plans page for details.
Still have questions? We're happy to answer them, let's connect.
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.