Industry
WooCommerce gives brands full ownership of their store, their data, and their customer relationships, but that flexibility comes with real complexity. Roughly 70% of shoppers abandon their carts before completing checkout, and mobile makes up more than 60% of ecommerce traffic while converting at about half the rate of desktop. Most WooCommerce builds aren't set up to close that gap.
Services
The full set of services we build for ecommerce brands running on WooCommerce. Every engagement starts with a conversation about your catalog, your integrations, and what your current setup is costing you.
We design WooCommerce stores around conversion performance, not aesthetics alone. That means optimized product display templates, streamlined checkout with minimal friction, and reliable connections to Klaviyo, Shippo, ShipStation, TaxJar, Avalara, and whatever subscription or membership extensions your business runs on. Learn more about our WooCommerce website design work.
Core updates, extension updates, and payment gateway changes happen continuously, and any one of them can break checkout or create a security exposure if they aren't managed carefully. We provide ongoing maintenance built specifically for ecommerce sites, with proactive updates, daily backups, and direct access to the team that built your store. Learn more about our WordPress maintenance plans.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why ecommerce brands choose CyberOptik.
By the numbers
| Metric | Benchmark |
|---|---|
| Average ecommerce store conversion rate | 2-3% across most verticals |
| Average add-to-cart rate | 6-7% globally |
| Average cart abandonment rate | ~70% globally; higher on mobile |
| Mobile traffic share of ecommerce visits | 60%+ of total traffic |
| Mobile vs. desktop conversion gap | Mobile converts at roughly half the rate of desktop |
| Average order value for WooCommerce stores | $122 (2024-2025) |
| LCP target on product pages | Under 2.5 seconds for 75% of page loads |
| Checkout conversion lift from UX improvements | Up to 35% potential gain |
Benchmarks sourced from public 2024-2025 ecommerce and WooCommerce industry research. See how we translate these numbers into a program: The Optik Method.
Overview
Most ecommerce sites are designed to look good in a demo and underperform in production. Product pages load too slowly on mobile, checkout flows add unnecessary steps, and the connections between WooCommerce and a brand's email, shipping, and payment tools get set up loosely enough that they break during high-volume periods. The result is a store that looks finished but leaves revenue on the table every day.
Roughly 70% of shoppers abandon their carts before completing checkout, and mobile traffic converts at about half the rate of desktop. Product page load times, checkout friction, and integration failures all compound each day without someone actively managing them.
We've been building websites since 2002 and we manage 800+ WordPress sites today. That scale means we've seen nearly every failure mode a WooCommerce store can produce, from broken subscription billing to checkout pages that collapse under peak traffic. We know what it takes to build stores that hold up.
Client Work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your store, just say the word.
Who we serve
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually built and maintained WooCommerce stores at scale.
Every project runs through a structured process and closes with a 75+ point quality audit before launch. No store ships without it, and the checklist covers checkout, integrations, mobile performance, and payment gateway behavior, not just visual design.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your ecommerce site is still the team answering your tickets a year later.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WooCommerce store can produce, from complex subscription migrations to custom extension work to high-volume checkout tuning.
Why us
We work exclusively in WordPress and WooCommerce. We're not splitting attention between Shopify, Magento, and a dozen other platforms. When a WooCommerce problem comes up, we've likely already solved it on another site in our portfolio.
Connecting Klaviyo, Shippo, TaxJar, and WooCommerce Subscriptions to a single store isn't complicated until it is. We've done it enough times to know where the edge cases live and how to keep them from surfacing in production.
Core Web Vitals, mobile checkout experience, and page load time on product pages are built into our process, not treated as afterthoughts. We build to pass LCP thresholds and to keep passing them as the catalog grows.
We manage 800+ WordPress sites today. That means we have real systems for updates, backups, and incident response. If your checkout breaks at 11pm, there's a process, and someone who knows your site.
Deeper reads pulled from our blog, all written with ecommerce in mind.
Good to know
We build exclusively on WordPress and WooCommerce. We're not a multi-platform agency. If you're deciding between WooCommerce and Shopify, we're happy to walk through the tradeoffs for your specific situation during a free consultation. For brands that want full ownership of their data, their checkout, and their customer relationships, WooCommerce is almost always the better long-term choice.
Yes. Migrations are a meaningful part of what we do, whether you're moving from Shopify, BigCommerce, Squarespace, or an older WooCommerce build that wasn't set up well. We handle the full migration including product data, customer records, order history, and existing integrations, and we run a QA audit before flipping the switch.
Yes. WooCommerce Subscriptions is part of our standard toolkit. We set up recurring billing, trial periods, upgrade and downgrade flows, and the dunning logic that handles failed payments. Subscription ecommerce has more moving parts than a standard store, and we've built enough of these to know which configurations cause problems downstream.
Performance on a large WooCommerce store is a different problem than performance on a five-page brochure site. We use WP Rocket for caching and asset optimization, CDN configuration, database cleanup routines, and careful extension auditing to keep query load manageable. For high-SKU catalogs, we also implement Algolia or SearchWP to keep search fast as the product count grows.
We work with WooPayments, Stripe, Authorize.net, and PayPal, among others. We configure gateways to pass PCI compliance requirements and test checkout end-to-end before launch, including declined card handling and order confirmation flows.
Yes, and we strongly recommend it for any active ecommerce store. WooCommerce core, extensions, and payment gateways update frequently, and a missed update can break checkout or create a security exposure. Our maintenance plans cover updates, daily backups, uptime monitoring, and access to the team that built the site. See our maintenance plans page for details.
Yes. We regularly integrate WooCommerce with Klaviyo, Mailchimp, ActiveCampaign, Postscript, Attentive, Shippo, ShipStation, Avalara, and TaxJar, among others. We set up the connections, test the data flow, and document the configuration so your team knows how everything fits together.
Yes. We build Printful-connected stores for print-on-demand brands and use Easy Digital Downloads for stores selling downloadable products, software, or digital courses. Each has its own quirks around fulfillment, licensing, and file delivery, and we've worked through them on enough projects to build clean.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
