Industry
Prospective families form their first impression of your school on your website, often before they set foot on campus. If that impression is slow, confusing, or inaccessible, you've already lost ground in the admissions funnel before a single inquiry comes in. We build and maintain WordPress websites for private K-12 schools, charter schools, colleges, and online learning programs, with the enrollment funnel at the center of every decision.
Services
The services we build for schools and education organizations. Every engagement starts with a conversation about your enrollment goals and your current site's gaps.
We design WordPress websites built around the enrollment funnel: structured admissions landing pages, accessible intake forms connected to platforms like Ravenna, Blackbaud, SchoolAdmin, and FACTS, open house event registration, multilingual content support, and a faculty directory system your staff can actually maintain.
A school site that goes down during open house season or serves a broken application form is an admissions problem, not just a technical one. We handle core, plugin, and theme updates, daily security scanning, off-server backups, uptime monitoring, and accessibility audits that keep WCAG 2.1 AA compliance current as your content evolves.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why schools choose CyberOptik.
By the numbers
| Metric | Benchmark |
|---|---|
| Inquiry-to-tour conversion rate | 15-26% for high-performing programs |
| Tour-to-application rate | 20-35% |
| Website primary CTA conversion rate | 2-3% average; 4-6% for top-performing school sites |
| Mobile traffic share on school websites | 60%+ |
| Open house visitor-to-registration rate | 12-18% target; below 8% signals page or form issues |
| Open house registration-to-attendance rate | 60-70% for well-run events |
Benchmarks sourced from public admissions-marketing research and case studies. See how we translate these numbers into a program: The Optik Method.
Overview
A school website serves two distinct audiences at once. Prospective families are evaluating your program, comparing tuition, and deciding whether to schedule a visit.
Current families and students need fast access to calendars, portals, directories, and emergency updates. Most school sites are built around one audience and frustrate the other.
Add WCAG 2.1 AA compliance to the equation and the stakes get higher.
DOJ's updated ADA Title II requirements mean schools that don't meet WCAG 2.1 Level AA face OCR complaints, litigation, and reputational damage. Compliance deadlines have landed.
Then there's the mobile reality. Over 60% of school-site traffic is mobile, and parents check your site during carpool, sports events, and lunch breaks.
Client Work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your school or program, just say the word.
Who we serve
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls about your admissions architecture or accessibility remediation come from someone who has actually done the work.
Every project runs through a structured process and closes with a 75+ point quality audit before launch. Your school's site doesn't go live until it clears the checklist, accessibility included.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your school's site is still the team answering tickets when something needs attention a year later.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex admissions integrations to custom LMS builds to multilingual content architecture.
Why us
Most web agencies build pages. We build enrollment pathways. Every page we design for a school client is considered through the lens of where a prospective family is in their decision process and what action they need to take next.
Accessibility isn't a checkbox we revisit after launch. It's part of how we architect every school site from the beginning: semantic HTML structure, accessible forms, keyboard navigation, color contrast, and screen-reader-compatible markup.
Your school likely already uses Ravenna, Blackbaud, SchoolAdmin, FACTS, Veracross, Mailchimp, or Eventbrite. We build WordPress sites that connect to those platforms, so inquiry data flows into your admissions CRM without manual work.
We manage 800+ WordPress sites. Most of our school clients aren't calling us for a redesign every three years. They're calling us because they need a reliable team keeping their site secure, fast, and current while they focus on running their program.
Deeper reads pulled from our blog, all written with education in mind.
Good to know
Yes. We work with schools migrating from Finalsite, custom CMS platforms, and other proprietary systems to WordPress. The migration includes content transfer, URL structure preservation, and integration setup for your existing admissions tools. Many schools find that WordPress gives them more flexibility and lower long-term costs without sacrificing the school-specific features they need.
Yes. We build custom integrations between WordPress and the major admissions and enrollment platforms: Ravenna, Blackbaud, SchoolAdmin, FACTS, Veracross, and others. Inquiry form submissions flow directly into your admissions CRM, and event registrations connect to your email marketing tools. We scope integrations during discovery so you know exactly what's being built before we start.
Compliance is built into our design and development process, not added as an afterthought. We audit new sites against WCAG 2.1 Level AA before launch: form accessibility, keyboard navigation, color contrast, alt text structure, heading hierarchy, and screen reader compatibility. For schools on our maintenance plans, we run ongoing accessibility scans and flag new issues as content is updated.
Accessible inquiry and intake forms with conditional logic (WPForms, Gravity Forms), online application portals linked to your admissions CRM, open house event registration with Eventbrite or Gravity Forms, virtual tour embedding via Vimeo, campus event calendars, faculty and staff directories, parent portal integrations, and multilingual content via WPML or TranslatePress.
Yes. For schools and programs with online course delivery needs, we integrate LearnDash or LifterLMS into WordPress sites. Both platforms support structured course delivery, student progress tracking, quizzes, certificates, and payment collection via Stripe. We scope LMS builds based on your program's requirements around course structure, enrollment, and access control.
Most school website projects break into three scopes:
Focused site. $2,000-$5,000. Smaller, essentials-only build.
Standard build. $5,000-$8,000. Well-built site with the integrations most schools need.
Larger build. $8,000-$12,000+. Custom admissions portals, multilingual architecture, or LMS components.
Free strategy call first so we learn your enrollment goals, audience, and tech stack.
We work across the full education spectrum: private K-12 schools, independent schools, charter schools, Montessori and Waldorf schools, faith-based schools, boarding schools, special-needs schools, colleges and universities, community colleges, vocational programs, online learning organizations, test prep companies, tutoring businesses, and summer enrichment programs.
Our maintenance plans for school sites cover WordPress core, plugin, and theme updates applied on a tested schedule, daily security scanning and malware monitoring, off-server backups, uptime monitoring, form functionality checks, and periodic WCAG 2.1 AA accessibility audits. See our school WordPress maintenance page for plan details.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
