Healthcare - Web Design
HIPAA-compliant, ADA-accessible WordPress websites built for practices, medical groups, health systems, and digital health companies that need more than a good-looking site.
Overview
Seven things every healthcare site needs. We build all of them in from day one.
Every patient-facing form that collects appointment details, symptoms, insurance information, or other protected health information must be encrypted end-to-end and hosted on infrastructure covered by a Business Associate Agreement. That applies to contact forms, appointment request widgets, and pre-visit intake forms.
Healthcare organizations receiving federal funding face a May 2026 enforcement deadline for WCAG 2.1 AA compliance. Beyond the legal requirement, accessibility is a patient care issue: your site has to work for patients using screen readers, keyboard navigation, or assistive technology. We build to this standard from the start.
Online scheduling that links directly to your EHR, whether that's Epic, Cerner, athenahealth, or another platform, reduces no-shows by up to 50% and offloads a real volume of front-desk calls. Patient portals need to authenticate securely, load fast, and connect cleanly to your clinical workflows.
For multi-location groups and health systems, provider search is one of the highest-traffic features on the site. Patients filter by specialty, insurance accepted, location, and availability. A directory that doesn't work pushes patients to a competitor's site or Healthgrades instead.
One of the most common patient questions before booking is whether a practice accepts their insurance. Making this information findable and filterable on your site reduces pre-appointment calls and increases conversion.
Star ratings, patient review counts, and provider credentials are what patients look at before booking. We structure provider profile pages and service line pages to surface these signals without exposing PHI or creating HIPAA problems through embedded third-party review widgets.
More than 70% of healthcare searches happen on mobile devices. Pages that load slowly or break on smaller screens lose patients before they reach a booking form. We build healthcare sites with Core Web Vitals targets in mind, with a specific focus on booking-page load times under two seconds.
Process
Five stages from kickoff to launch. Every one built around HIPAA and ADA requirements from the first conversation.
Before any design work begins, we map out your compliance requirements. What PHI will the site handle? What EHR or scheduling platform needs to connect? What are your WCAG obligations? Who needs to sign BAAs before we select hosting and tools? This is where most general-purpose agencies cut corners.
Healthcare sites serve multiple audiences: prospective patients looking for a provider, existing patients managing their care, referring providers, and sometimes payers or employer groups. We structure the site so each of those paths is clear and doesn't require a patient to hunt through content meant for a different audience.
Color contrast ratios, font sizing, form labeling, button sizing, focus states for keyboard users: these are design decisions, not development afterthoughts. We address them in the design phase so the build reflects them accurately rather than retrofitting compliance after the fact.
This includes server configuration with a compliant hosting partner (BAA in place), encrypted form connections, analytics configuration that avoids capturing PHI, and EHR or scheduling integrations built to handle patient data securely. For complex integrations, we coordinate directly with your EHR vendor or IT team.
Every healthcare site we build closes with our full Optik Method quality audit: functional testing across devices and browsers, form submission testing, integration verification, a WCAG 2.1 AA accessibility audit, performance benchmarking, and a final compliance review before we flip the switch.
The platforms we plug into. Every healthcare site we build connects to the systems your organization already runs on, not a generic stack.
EHR / EMR
Epic (including MyChart), Cerner/Oracle Health, athenahealth. We've connected WordPress sites to these platforms without creating security gaps or compliance exposures.
Practice management
Greenway Health, NextGen Healthcare, eClinicalWorks, DrChrono. Integration complexity depends on the platform and what patient-facing functionality you want to expose.
Patient engagement
Phreesia, Healow. Patient intake and check-in workflows connected to your site without compromising the encrypted data path.
Scheduling & directory
Zocdoc, Healthgrades, Kyruus. Scheduling display, directory integration, and find-a-doctor tools connected to your provider data.
Compliance
Compliant hosting with BAA documentation, encrypted web forms (TLS 1.2+ end-to-end), and Business Associate Agreement coordination with every vendor that touches PHI.
Accessibility
ADA-accessible provider directories and intake forms, plus HIPAA-safe analytics configuration so tracking never captures PHI.
Pricing
Every project's scoped after a free consultation. These are real ranges from the healthcare sites we've built, not minimums designed to get you in the door.
Practice or single-location
$2,000-$5,000
One-time build
Multi-location or specialty group
$5,000-$8,000
One-time build
Health system / enterprise
Custom scope
Scoped individually
Most healthcare websites we build run $2,000-$12,000. More complex builds, such as multi-location group sites with custom provider directories and deep EHR integrations, are scoped higher based on what's actually required. We don't publish fixed packages because healthcare builds vary too much in compliance complexity to price without a conversation.
Send us your project and we'll scope it straight -- no pushy sales.
Compliance consulting
Compliance in healthcare web development isn't a checkbox. It's an ongoing responsibility.
Many healthcare organizations launch sites without fully auditing their third-party tools, pixel configurations, form encryption, or hosting agreements. When HHS or a state privacy authority reviews a complaint, the gap between thinking you're compliant and having documented compliance is where penalties live.
We work with healthcare clients to close those gaps. That includes reviewing existing hosting and vendor agreements for required BAAs, auditing contact and scheduling forms for PHI exposure, assessing analytics configurations, running WCAG 2.1 AA accessibility audits, and building a remediation plan. We've seen the same vulnerabilities repeatedly across healthcare sites built by agencies without this background, and we know where to look.
Deeper reads pulled from our blog, all written with healthcare in mind.
Good to know
Most healthcare websites we build run $2,000-$12,000. A focused practice site with HIPAA-compliant forms, ADA accessibility, and a scheduling integration typically falls in that range. More complex builds, such as multi-location group sites with custom provider directories and deep EHR integrations, are scoped higher. We don't give ballpark estimates without understanding your specific situation. The free consultation is where we scope accurately.
Yes. Any healthcare organization whose site will handle protected health information should require a signed BAA from their web development partner. We sign BAAs for healthcare clients and we require the same from our hosting partners and any other vendors that touch PHI in the development process. If an agency you're speaking with doesn't know what a BAA is, that tells you something important.
Yes. We build new sites in a staging environment and execute a coordinated cutover once the build's complete and the QA audit passes. For healthcare sites where uptime directly affects patient appointment flow, we plan the launch carefully to minimize any gap in availability. We also coordinate with your EHR or scheduling vendor on integration cutover timing when that's relevant.
Standard analytics implementations, including default Google Analytics and Meta Pixel configurations, can inadvertently capture PHI when patients interact with booking forms, URL parameters, or page titles that include health information. We configure analytics deliberately for healthcare sites, using event-based tracking that captures conversion data without exposing PHI, and we don't implement tracking tools that aren't HIPAA-capable on pages that handle patient data.
Yes. Telehealth integration varies by platform, but common patterns include embedding or linking a HIPAA-compliant telehealth portal, adding a "Start a Virtual Visit" workflow that connects to your EHR's telehealth module, and building patient-facing content that explains how your virtual care process works. We scope telehealth integration based on your specific platform and patient experience goals during the initial consultation.
Still have questions? We're happy to answer them, let's connect.
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.