Industry
More new patients, stronger specialty visibility, and a website your practice can actually manage. We build and market WordPress sites for independent optometrists, group practices, optical dispensaries, and specialty eye care clinics.
Services
The full set of services we build for optometry practices. Every engagement starts with a conversation about what your practice actually needs.
Patients land searching for a routine eye exam, but your most profitable services (dry eye treatment, myopia management, specialty contact lens fitting) are often buried or missing entirely. We build sites structured around your full service mix, with online scheduling and a frame gallery that keeps patients in your revenue stream.
Most practices rank well only for their own name. We build local search visibility for "eye doctor near me" and vision-plan queries, plus dedicated pages for specialty services like dry eye and myopia management that carry less competition and higher patient value.
Eye exam clicks are competitive and specialty service clicks cost more, but the patient lifetime value justifies it. We build campaigns structured by service type with landing pages built for booking, not just your homepage.
Scheduling integrations need to stay connected to your EHR, and HIPAA-aware tools need to be updated without breaking your intake workflow. We manage 800+ WordPress sites and keep optometry integrations running.
By the numbers
| Metric | Benchmark |
|---|---|
| Average CPC for eye care keywords (Google Search) | $4-$7 general terms; $8-$12 specialty services |
| Average cost per lead (Facebook/Meta, eye exam) | $12-$25 per lead |
| Average cost per lead (specialty: dry eye, myopia) | $22-$40 per lead |
| Website conversion rate (visitor to appointment request) | 5%-10% for well-optimized sites |
| Traffic lift from Google Local 3-Pack vs. not ranking | Up to 126% more traffic |
| New patients who visit the website before booking | 75%+ |
Overview
A patient decides whether to book with your practice in under 60 seconds. If your website doesn't answer "do you accept my insurance," "what services do you offer," and "how do I book" in the first scroll, they move on. Most optometry websites fail at all three.
The problem isn't effort. Most practice websites were built as digital brochures, not patient-conversion tools.
They list services without separating high-margin specialty offerings from routine exams, they bury the scheduling button, and they don't explain vision plan acceptance in plain terms.
Many weren't built with HIPAA-aware architecture either, which creates real compliance exposure once contact forms start collecting symptom details.
Meanwhile, 88% of people who search for a local healthcare provider visit within a week of that search. Practices holding a spot in the Google Local 3-Pack receive up to 126% more traffic.
That gap closes fast once the right digital marketing is in place. We've seen it happen with every type of practice, from solo ODs to multi-location groups.
Client work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your practice, just say the word.
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who has actually done the work across dozens of healthcare and eye care websites.
Every project runs through a structured process and closes with a 75+ point quality audit before launch. No optometry site ships without it, including checks specific to scheduling integrations, accessibility, and HIPAA-aware architecture.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your eye care site is still the team answering your tickets a year later.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from EHR widget integrations to custom frame gallery builds.
Why us
Most web agencies don't understand the compliance surface area of a healthcare website. We build the marketing site architecture to stay clean, route intake through compliant tools, and avoid the analytics setups that create HIPAA exposure on health-condition pages.
RevolutionEHR, Eyefinity, NexHealth, Zocdoc, Weave, Birdeye, Gravity Forms with the HIPAA add-on, and Paubox for compliant email. We've connected WordPress sites to each of them and know where the friction points are.
Dry eye, myopia management, vision therapy, and scleral lens fitting are your highest-margin services. We make sure patients can find them, understand them, and book them, with landing pages built for those specific searches.
For an eye care practice, serving patients with visual impairments and being ADA compliant online aren't separate conversations. We build to WCAG 2.0 AA as standard, which protects the practice legally and reflects who you serve.
Deeper reads pulled from our blog, all written with optometry in mind.
Good to know
Both. We work with solo practitioners, small independent practices, group practices, and multi-location OD groups. The services scale to the size of the practice. A solo OD adding myopia management to their service mix has different needs than a 10-location group integrating a unified brand architecture, and we scope accordingly.
We build the marketing website to keep protected health information off it entirely.
Standard contact forms don't accept clinical details, scheduling widgets collect only the minimum needed to hold a slot, and analytics avoids tracking health-condition URLs.
Sensitive intake happens through compliant tools like NexHealth or Gravity Forms with the HIPAA add-on, which carry proper Business Associate Agreements.
Yes. We've connected WordPress sites to RevolutionEHR, Eyefinity, NexHealth, Zocdoc, and Weave. Most of these platforms offer embeddable widgets that drop into WordPress. Where custom configuration is needed, we handle it, so your scheduling, patient portal links, and intake workflows stay connected after every site update.
We treat vision plan acceptance as a primary conversion signal, not a footnote. Patients searching for "optometrist that accepts VSP" or "eye doctor near me with EyeMed" are high-intent. We build that messaging into the appropriate pages, the FAQ, and often the homepage trust bar, so patients self-qualify before they call.
Ongoing SEO retainers for optometry practices generally run $750 to $5,000 per month depending on the number of service lines, geographic markets, and content volume required. We also offer a one-time SEO optimization package at $1,500 flat for practices that want a clean foundation before committing to a monthly program.
That's one of the areas where we do some of our best work for optometry practices. Specialty service pages require a different approach than general exam pages, since the patient is often symptom-driven and not yet aware a clinical solution exists. We build those pages to meet patients at the symptom level and convert them to a consultation booking.
Yes. Optical capture rate is a real revenue problem for most practices. We build frame browsing sections, brand showcases, and contact lens information pages that keep patients engaged with your dispensary. For practices with e-commerce ambitions, we can build full WooCommerce contact lens ordering workflows.
Most new optometry website builds run 8 to 14 weeks from kickoff to launch, depending on scope. That includes discovery, design, content development, EHR integration, QA against our 75+ point checklist, and final approvals. We'll give you a realistic timeline in the initial consultation before any work begins.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
