Industry
Your projects are visual, your prospects are skeptical, and your sales cycle is long enough that the wrong website doesn't just underperform. It costs you deals you never knew you lost. Homeowners researching a kitchen remodel or whole-home renovation visit five or six contractor sites before picking up the phone, and the ones that win make a homeowner feel confident before that first call.
Services
The full set of services we build for remodeling contractors. Every engagement starts with a conversation about what your business actually needs.
A kitchen remodel is a $40,000 decision, and generic template sites with stock photography don't get a homeowner there. We design WordPress sites built around your actual portfolio, with structured before/after galleries, project scope details, and integrations with Buildertrend, JobTread, CompanyCam, HubSpot, and financing tools like GreenSky.
"Kitchen remodeler near me" and "how much does a home addition cost" are searches homeowners run before they call anyone. We build technical SEO, content clusters by project type, and local signals that rank in map packs, structured for AI search platforms too, not just Google.
Home remodeling CPCs run $5-$15 on Google Search, and kitchen and bath keywords push higher. We build tight ad groups by project type, negative keyword lists that filter out DIY researchers, and remarketing sequences that stay in front of prospects through a sales cycle that can stretch months.
A remodeling site without active maintenance is a liability. High-resolution project galleries, financing widgets, and CRM-connected forms all depend on current plugin versions. We handle updates, daily backups, security scans, and uptime monitoring so your portfolio stays online.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why contractors choose CyberOptik.
By the numbers
| Metric | Benchmark |
|---|---|
| Average Google CPC (remodeling) | $5-$15; kitchen/bath keywords run higher |
| Average cost per lead | $100-$250 standard; $400+ for luxury/whole-home |
| Top-performing landing page conversion rate | 4-7% |
| Typical sales cycle, inquiry to signed contract | 1-6 months |
| Average kitchen remodel project value | $25,000-$75,000 |
| Average whole-home renovation value | $100,000+ |
Benchmarks sourced from public 2024-2025 home services marketing research. See how we translate these numbers into a program: The Optik Method.
Overview
Remodeling is one of the most competitive service categories on the web.
Homeowners researching a kitchen remodel or whole-home renovation visit five or six contractor websites before picking up the phone, and most look the same: generic homepage, thin photo gallery, contact form that disappears into a void.
The trust signals that matter in remodeling are specific: before/after photography, named projects with real scopes, financing options surfaced early, and reviews from platforms homeowners recognize.
Remodeling CPLs typically run $100-$250 for standard projects, and whole-home or luxury renovation leads regularly come in above $400. That cost only makes sense if your website converts the traffic you're paying for.
We've been building websites since 2002 and we manage 800+ WordPress sites today. We understand the months-long research phase, the financing conversations, and the portfolio architecture that actually moves a homeowner's decision. We apply that to every remodeling site we build.
Client Work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your business, just say the word.
Who we serve
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually done the work. That matters when your portfolio gallery needs a fix before a campaign launch or a financing widget needs attention before a big showing.
Every remodeling contractor site runs through a structured process and closes with a 75+ point quality audit before launch. No site ships without it. That includes verifying gallery performance, form functionality, financing widget behavior, and mobile speed.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your remodeling website is still the team answering your tickets a year later. You don't get handed off to a support tier that's never seen your project.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex portfolio migrations to custom plugin work to lead generation builds.
Why us
A homeowner deciding on a $60,000 kitchen renovation doesn't convert on the first visit. We build websites and digital programs designed to hold attention, build trust, and stay present through a multi-month decision process.
We know how to structure before/after galleries, project case studies, and scope details so they do the persuasion work your sales team would otherwise have to do on the phone.
Buildertrend, JobTread, CompanyCam, HubSpot, GreenSky, QuickBooks: we connect your website to your operations so leads flow into the right systems automatically instead of sitting in a generic inbox.
We've built lead generation programs for high-ticket service businesses long enough to know what works in practice, not just what looks good in a proposal. That shows in how we structure projects, manage launches, and support clients after go-live.
Deeper reads pulled from our blog, all written with remodeling in mind.
Good to know
Remodeling buyers make a slower, higher-dollar decision than most home service categories. Before/after galleries, named project scopes, financing options, and reviews from platforms homeowners already trust all move conversion rates in ways a generic template won't account for. A remodeling site also needs to load fast with heavy photography, since your portfolio is doing most of the persuasion work.
Very, especially in dense metro markets. "Kitchen remodeler [city]" and "bathroom renovation cost" are searches with real commercial intent and real competition. Organic rankings take consistent effort to earn and hold, but the payoff is real: a homeowner who finds you organically has already done enough research to trust the result, which typically means a higher close rate than a paid click.
Google Search CPCs for remodeling keywords typically run $5-$15, with kitchen and bath terms pushing higher in competitive markets. The realistic monthly ad budget depends on your market size, competition density, and how many qualified leads per month you need. We scope that in detail during a free strategy call. Management fees sit on top of ad spend and scale with campaign complexity.
Yes, and we structure the digital strategy around how each business actually sells. A design-build firm managing whole-home renovations markets differently than a kitchen-only specialist or a basement finishing company. We segment campaigns, pages, and content to speak to your specific service mix.
Yes. Financing is often the deciding factor between a homeowner requesting a quote and moving on. We build financing information into your site's structure, whether that's a dedicated page, calculator widget, or integration with a provider like GreenSky, so the option is visible before a prospect ever picks up the phone.
LSA setup and management falls within our PPC work for remodeling contractors. The Google-verified badge that comes with LSA approval is a meaningful trust signal in a category where homeowners are cautious about who they let manage a major renovation. We help you get through verification and manage LSA alongside your search campaigns.
In a competitive remodeling market, meaningful organic ranking movement typically takes 4-6 months of consistent SEO work. Technical fixes and on-page optimization can produce earlier signals, but ranking against established local competitors takes sustained effort. We set realistic timelines and report on the leading indicators that tell you the work's tracking correctly.
We work with existing sites regularly. We'll audit what you have, flag what's holding back your SEO and conversion performance, and either improve the current site or scope a rebuild depending on what the audit finds. Either way, you get a clear picture of where you stand before any work begins.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
