Structure
Campaign Architecture
We split kitchen, bath, basement, and whole-home into separate campaigns so each has its own budget, messaging, and bidding strategy instead of competing against each other internally.
Remodeling - PPC
PPC for Remodeling Companies
Remodeling CPCs run $5-$15 on Google Search, and kitchen and bath terms push higher in competitive markets. That's not cheap traffic, so broad match keywords and generic landing pages waste budget fast. We build tight campaign architecture and landing pages designed to convert, so the clicks you're paying for turn into scheduled consultations.
Why PPC Works for Remodeling Companies
Organic rankings take months to build, but PPC gets you in front of a homeowner the moment they search "kitchen remodel cost" or "bathroom renovation near me." With a sales cycle that can stretch from one to six months, staying visible across that entire research window matters. A well-run campaign fills the gap while your SEO program builds toward long-term rankings.
Approach
Our Remodeling PPC Approach
Targeting
Keyword Strategy
Tight match types and consistent negative keyword lists filter out DIY researchers, keeping spend focused on searches that actually convert instead of leaking budget to low-intent traffic.
Messaging
Ad Copy
Ad copy built around your portfolio, process, and financing options, tested and refined against what actually gets clicks and calls in your market.
Conversion
Landing Pages
Dedicated landing pages matched to ad intent, built to convert, with fast load times and lead forms short enough to actually get filled out.
Local ads
LSA Management
Google Local Services Ads carry a verified badge that builds trust before a homeowner even clicks. We manage LSA alongside your search campaigns so budget and messaging stay coordinated.
Remodeling-Specific PPC Considerations
Long consideration windows
A whole-home renovation prospect might research for months before converting. We build remarketing sequences that stay in front of that prospect through the full research window without wasting budget on one-time impressions.
Geography precision
Remodeling is hyper-local. We use tight geographic targeting and location-specific ad copy so budget isn't wasted on searches outside your actual service area.
DIY filtering
Home improvement searches attract a large share of DIY researchers who were never going to hire a contractor. We build negative keyword lists and ad copy that filter for homeowners genuinely looking to hire out the work.
Project type as a separate process
A kitchen remodel buyer and a basement finishing buyer research differently and convert through a different process. We build separate campaigns and landing pages so neither audience gets a generic experience.
Budget
Remodeling PPC Budget Framework
Realistic starting points based on the remodeling campaigns we manage today. Actual spend depends on your market size and competition.
Branding
Light coverage in a single market
$500+/mo
Ad spend
Single project
Consistent lead flow for one service line, like kitchens
$1,500-$3,000/mo
Ad spend
Multi-project
Coverage across several service lines in one metro
$3,000-$6,000/mo
Ad spend
Full-market
Full coverage across service lines and multiple areas
$6,000+/mo
Ad spend
Ad spend and management fees are separate line items. We'll recommend a starting budget based on your market's CPCs and how many leads per month you need, then adjust from real campaign data.
Not sure which tier fits?
Send us your project and we'll scope it straight -- no pushy sales.
Related Remodeling Services
From our blog
Reading for remodeling
Deeper reads pulled from our blog, all written with remodeling in mind.
Good to know
FAQ
How much should a remodeling company spend on Google Ads?
It depends on your market size, competition, and how many leads per month you need. Remodeling CPCs run $5-$15, so a single-project program often starts around $1,500-$3,000/mo in ad spend, with multi-project or full-market coverage running higher. We'll recommend a specific starting budget once we understand your market and goals.
Can PPC support a slower, higher-dollar sales cycle?
Yes, and it's one of the strongest use cases for PPC in remodeling. We build remarketing sequences and multi-touch campaigns that stay in front of a prospect through a research phase that can stretch several months, with landing pages and ad copy built around each stage of that decision.
Do you manage Google Local Services Ads?
We do. LSA's verified badge is a real trust signal for homeowners deciding who to let manage a major renovation, and we manage it alongside your search campaigns so budget and messaging stay coordinated across both.
How do you separate campaigns by project type?
Kitchen, bath, basement, and whole-home buyers search differently and move through a different sales process, so we run them as separate campaigns with their own keywords, ad copy, and landing pages. That keeps each audience getting a message built for them instead of a generic one.
How soon will I see leads after launching a campaign?
Paid search can generate leads within days of launch, though the first few weeks typically involve tuning as we gather real performance data. We monitor closely early on and make adjustments to keyword targeting, bids, and ad copy as the data comes in.
Still have questions? We're happy to answer them, let's connect.
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Ready to fill your remodeling pipeline with paid leads?
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.