Industry
Your work shows up on every house on the block. Your website should do the same for your business online. Homeowners deciding between siding companies are making an $8,000-$20,000+ decision, and if your site doesn't surface your portfolio, certifications, and reviews in the first few seconds, they move on to the next name in the search results.
Services
The full set of services we build for siding contractors. Every engagement starts with a conversation about what your business actually needs.
Siding is a visual sale. Homeowners want to see your work before they call. We build WordPress sites that put your before/after gallery front and center, showcase the materials and manufacturers you work with, and connect directly to AccuLynx, JobNimbus, Leap, and CompanyCam.
Homeowners search by material ("James Hardie installer near me"), by service ("vinyl siding replacement"), and by urgency ("storm damage siding repair"). We build technical SEO, location content, and material-specific pages that rank for all three, and we structure it for AI search too, not just Google.
Siding CPCs run $8-$25 on standard terms, and storm damage and insurance-related terms run higher. We build separate campaigns for standard replacement, storm restoration, and material-specific searches, with landing pages designed to convert, not just capture clicks.
A siding site that's down after a storm is a lead you never knew you had. We handle plugin updates, daily backups, security monitoring, and performance tuning so your site's ready the moment demand spikes.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why contractors choose CyberOptik.
By the numbers
| Metric | Benchmark |
|---|---|
| Average Google Search CPC (standard siding terms) | $8-$25 |
| Average cost per lead, residential siding | $80-$250 |
| Storm damage / insurance restoration CPL | $200-$400+ |
| Top-performing home services landing page conversion rate | 4-7% |
| Typical sales cycle, lead to signed contract | 1-8 weeks |
| Average residential siding project value | $8,000-$20,000+ |
Benchmarks sourced from public 2024-2025 home services marketing research. See how we translate these numbers into a program: The Optik Method.
Overview
Homeowners deciding between siding companies are looking at your portfolio, checking your manufacturer certifications, and reading reviews. If your website doesn't surface those things within the first few seconds, they move on to the next company in the search results.
The siding industry has a real visibility gap. Most siding contractors have websites that were built once and never touched again. No before/after galleries, no material showcases, no financing information, no clear explanation of what makes them different. In a category where trust is everything, that's a problem you can measure in lost jobs.
We've been building websites since 2002 and we manage 800+ WordPress sites today. Our job is to make sure your website earns the trust of homeowners who find you online, and that the right homeowners actually find you in the first place.
Client Work
More of our work
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your business, just say the word.
Who we serve
Why us
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually done the work. That matters when you need a storm-restoration page live before the weekend.
Every siding contractor site runs through a structured process and closes with a 75+ point quality audit before launch. No site ships without it. That includes verifying gallery performance, certification display, and form functionality.
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your siding company site is still the team answering your tickets a year later.
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from complex migrations to custom gallery builds.
Why us
Siding demand isn't flat year-round. We build marketing programs that can scale quickly during peak seasons and storm events, so you're capturing leads when demand spikes rather than scrambling to catch up.
AccuLynx, JobNimbus, Leap, CompanyCam. We integrate these into your website workflow, so leads flow directly into the systems your production team already runs on.
Manufacturer certifications, before/after galleries, financing options, insurance restoration workflows. These are the things that convert a browsing homeowner into a phone call, and we know where they go on a siding website.
We've built websites through multiple search algorithm shifts, platform changes, and industry cycles. That experience shows up in every decision we make for your site.
Deeper reads pulled from our blog, all written with siding in mind.
Good to know
No, but we work with siding contractors regularly and understand the vertical well. We know the integrations your team uses, the way homeowners search for siding help, and what a converting siding website needs to include.
Most siding contractor website projects take 8-12 weeks from kickoff to launch. That includes discovery, design, content, development, integration setup, and our 75+ point QA review. Timeline can flex based on how quickly content and materials are gathered on your end.
Yes. Storm damage restoration is a distinct marketing workflow. We build dedicated landing pages for insurance restoration inquiries, set up PPC campaigns that can scale quickly when a storm event hits your market, and structure your SEO content to rank for storm-related searches before the season starts.
We incorporate manufacturer certifications, including James Hardie Elite Preferred and LP ProStar, into your website design. These badges are real trust signals for homeowners, and we give them prominent placement rather than burying them in the footer.
Yes. We integrate with AccuLynx, JobNimbus, Leap, CompanyCam, Buildertrend, and similar platforms. We connect your website's lead forms to your existing CRM or project management tools so you're not managing leads in two places.
Absolutely. Many of our clients run combined siding, roofing, and window operations. We structure the website and SEO to address all three service lines without diluting any of them, so you rank across the full scope of what you do.
A few signals worth checking: your site doesn't show up in the first few results when you search your own service area, your contact form leads have dropped off, your site looks dated on a phone, or you don't have a current before/after portfolio visible. Any of those is worth a conversation.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.
