Structure
Campaign Structure
Separate campaigns for standard replacement, storm restoration, and material-specific searches, so budget and bidding can be managed independently for each.
Siding - PPC
PPC for Siding Contractors
Siding CPCs run $8-$25 on standard terms, and higher on storm damage and insurance-related searches. We build campaigns that account for that difference instead of running one generic ad group for everything.
Why it matters
Why PPC Works for Siding Contractors
PPC gets you in front of homeowners the moment they're searching, whether that's a planned replacement project or an urgent storm damage repair. It's the fastest lever to pull when you need leads now, and it works alongside SEO rather than competing with it.
The tradeoff is cost. Average cost per lead for residential siding runs $80-$250, and storm damage and insurance restoration terms run $200-$400+. Getting the campaign structure right is what separates a profitable PPC program from one that just burns budget.
Our approach
Our Siding PPC Approach
Targeting
Keyword Strategy
Keyword sets built around how homeowners actually search: by material, by service type, and by urgency, with negative keywords trimmed to cut wasted spend.
Creative
Ad Copy
Ad copy that speaks to the specific search intent, planned project versus urgent repair, rather than one generic message running across every campaign.
Conversion
Landing Pages
Dedicated landing pages matched to each campaign, built to convert clicks rather than sending paid traffic to a generic homepage.
Measurement
Conversion Tracking
Call tracking and form tracking tied back to actual campaigns, so budget shifts toward what's producing signed jobs, not just clicks.
Siding-Specific PPC Considerations
Four factors that shape how a siding PPC account should be run differently than a generic home services account.
Storm season rapid response
When a storm hits, demand spikes fast. Campaigns need to be ready to scale within days, not weeks, to capture that window before competitors do.
Insurance restoration campaigns
Insurance-related searches follow a different path than a planned replacement. These need their own ad groups, landing pages, and messaging built around the claims process.
Geographic targeting
Siding is hyper-local. Precise service area targeting keeps spend from leaking into zip codes you don't actually serve.
Seasonal budget allocation
Demand isn't flat throughout the year. Budgets need room to flex up during peak season and storm events, and pull back when demand naturally slows.
Pricing
Siding PPC Budget Framework
Management fees are separate from ad spend and scale with campaign complexity.
Branding
Light presence and remarketing for name recognition
$500+/mo
Ad spend, management billed separately
Focused lead-gen
Single-market campaigns built to generate consistent estimate requests
$2,000-$4,000/mo
Ad spend, management billed separately
Multi-service
Siding plus roofing, windows, or other combined service lines
$4,000-$8,000+/mo
Ad spend, management billed separately
Storm surge
Flexes with demand during active storm events
Scoped to event
Short-term budget increase
Management fees are separate from ad spend and scale with the complexity of your campaign structure. We'll walk you through both numbers before you commit to anything.
Not sure which tier fits?
Send us your project and we'll scope it straight -- no pushy sales.
Related Siding Services
From our blog
Reading for siding
Deeper reads pulled from our blog, all written with siding in mind.
Good to know
FAQ
How much should we budget for siding PPC?
It depends on your goals. A branding-focused presence starts around $500+/mo in ad spend, while a focused lead-generation campaign in a single market typically runs $2,000-$4,000/mo. Multi-service operations covering siding, roofing, and windows often run $4,000-$8,000+/mo. Management fees are billed separately from ad spend.
Can PPC campaigns scale quickly during a storm event?
Yes, that's one of the biggest advantages of PPC over SEO in this industry. We can increase budget and activate storm-specific campaigns within days of a weather event, capturing demand while it's at its peak instead of waiting for organic content to catch up.
Why is storm damage and insurance restoration PPC more expensive?
These terms are more competitive because job values tend to be higher and demand spikes suddenly after a weather event, driving up bids. We manage these as separate campaigns so the higher cost per lead there doesn't distort how you're evaluating your standard replacement campaigns.
Do you build the landing pages, or just manage the ad accounts?
Both. Sending paid traffic to a generic homepage wastes budget. We build dedicated landing pages matched to each campaign's intent, whether that's a material-specific service or a storm restoration offer, so the page and the ad are aligned.
How do you track which leads actually turn into signed jobs?
We set up call tracking and form tracking tied back to specific campaigns. Where your job management platform supports it, we connect closed-job data back to the campaign source, so we're optimizing toward signed contracts, not just cost per click.
Still have questions? We're happy to answer them, let's connect.
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Ready to fill your siding pipeline with paid leads?
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