Industry
A fund's website is a living document. New partners join, portfolio companies exit, and a new fund closes. Founders, LPs, journalists, and co-investors check the site within days of any of that happening. If the content doesn't reflect current reality, the credibility cost is immediate and hard to quantify.
Overview
Four reasons a generic WordPress care plan isn't good enough for a fund's site.
Outdated partner bios and stale portfolio lists are two of the most common things we see killing trust on otherwise well-designed fund sites. Founders, LPs, and journalists notice within days of a change happening at the firm.
Firms that handle LP data, founder deal information, and proprietary investment thesis content face phishing and business email compromise campaigns specifically. A compromised website isn't just an IT problem. It's a reputational event.
Calendly links go stale, Gravity Forms break when a plugin updates, and LP portal connections need periodic credential refreshes. None of these failures announce themselves in advance. They surface when a founder tries to schedule a meeting and hits a broken form.
Each update left unapplied narrows your security margin. For firms operating under real compliance and reputational pressure, that margin matters more than it does for a typical small business site.
What's included
Eight services that run in the background so your fund's site stays fast, secure, and connected to your deal-flow and LP tools.
Updates
Applied on a tested, staged basis. Nothing goes to production without verification that the update doesn't break your integrations with deal-flow and LP tools.
Backups
Full site and database backups stored off-server, restorable within hours. For firms in active fundraising or with recent portfolio announcements, that recovery window matters.
Uptime
We monitor your site around the clock. If it goes down, we know before your team does, and we start working on it immediately.
Security
Regular scans for vulnerabilities, file integrity monitoring, login protection, and firewall configuration. We treat your security posture the way a high-value target needs it treated.
Performance
Database cleanup, caching configuration, and image optimization. Desktop-first research sessions from LPs and founders mean a slow site loses people who were actually reading carefully.
Content
Partner bios, portfolio additions, fund announcements, press placements, and blog posts turned around on the timeline your firm needs. When news moves fast, your site needs to keep up.
Plans
Three tiers on top of managed hosting. Care plans are scoped on the intake call so you're not paying for a package that doesn't match your site.
Core
Seed and early-stage funds, simpler sites
Pro
Growth and middle-market firms, active deal flow
Priority
Large-cap PE, multi-fund, gated LP portals
Managed hosting starts at $99/mo.
The risk
Three concrete failure modes we see on fund sites that skipped ongoing care.
A partner who left six months ago still listed on the team page. Portfolio companies that have since exited still showing as active holdings. Founders and LPs researching your firm will find those gaps, and they'll draw conclusions from them.
WordPress vulnerabilities are publicly disclosed, which means attackers know what to look for in sites running outdated versions. A VC or PE firm holding LP data and proprietary thesis content is a meaningful target. Maintenance is risk management.
A Calendly link that stopped working after a plugin update. A Gravity Form that no longer delivers submissions. An LP portal connection that returns an authentication error. These failures just result in founders and LPs who couldn't reach you, and who probably won't try twice.
Deeper reads pulled from our blog, all written with VC and private equity firms in mind.
Good to know
Maintenance plans are scoped based on the size and complexity of your site, the number of integrations requiring monitoring, and how much content turnaround you need on a monthly basis. Managed hosting starts at $99/mo, with care plans layered on top. We'll give you a clear number after a quick conversation about your site. There are no per-update fees or surprise add-ons.
The frequency of visible content updates has very little to do with the frequency of underlying maintenance required. WordPress core, themes, and plugins release security updates on their own schedule, independent of whether you're actively publishing. A site that looks quiet to you is still accumulating update debt.
Fund announcements, partner additions, and portfolio updates are scoped a la carte at our hourly rate. For clients on a support retainer, these are handled as priority requests with response expectations defined up front. If you know an announcement is coming, we can pre-stage content and push it live on your timeline.
Yes, though we do a brief technical audit of the site before taking it on. That audit helps us understand what we're inheriting: plugin inventory, update history, security configuration, and any known issues. Most firms that come to us with an existing WordPress site haven't had consistent maintenance, and we need to know what we're starting from.
We treat VC and PE sites as high-value targets from the start. That means enforced strong authentication on admin accounts, login attempt limiting, regular file integrity scans, malware scanning, and firewall configuration. For firms with gated LP portals, we pay particular attention to access control settings and session management after any update cycle.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Founder & Managing Director
Operations Director & Chief Creative
Project Director
Care & Support Director
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.