A senior point of contact on every project
You talk to a senior practitioner from day one, not a junior account coordinator routing messages. Strategy, scope, and the hard calls come from someone who's actually done the work.
Industry
WordPress Websites for Real Estate Professionals
Your website is where buyers and sellers decide whether to call you or move on. With 93% of home buyers using the internet during their search, the quality of your online presence isn't optional. It's the first impression, the listing search tool, and the lead capture engine, all in one place.
Services
What we offer
The full set of services we build for real estate agents, brokerages, and teams. Every engagement starts with a conversation about your MLS, your CRM, and what your business actually needs.
Website Design for Real Estate
Purpose-built WordPress sites with native IDX integration (Showcase IDX, iHomefinder, IDX Broker, Realtyna), CRM connections to Follow Up Boss, kvCORE, Sierra Interactive, or HubSpot, and mobile-first performance for the 60-70% of your traffic on a phone.
WordPress Maintenance for Real Estate
IDX plugin updates with pre-update testing, uptime monitoring, security hardening, and daily backups. If something breaks, we catch it before your clients do, because a broken IDX search costs you leads you'll never count.
Curious how we structure engagements? Read about our Optik Method, ongoing care & support, and why real estate professionals choose CyberOptik.
By the numbers
Real Estate Website Benchmarks
| Metric | Benchmark |
|---|---|
| Average real estate website conversion rate | 1-2.5% |
| Conversion rate for top-performing sites | 3-5% |
| Home buyers using the internet during their search | 93% |
| Average listings viewed online before contacting an agent | 100+ |
| Share of real estate web traffic from mobile devices | 60-70% |
| IDX search as a share of total agent site engagement | 60%+ |
Benchmarks sourced from public real estate marketing research. See how we translate these numbers into a program: The Optik Method.
Overview
Why Most Real Estate Websites Underperform
Real estate is competitive at every price point and in every market. Buyers view more than 100 listings online before reaching out to an agent. If your site isn't surfacing the right properties quickly, buyers qualify you out before you know they existed.
Mobile is the majority of the traffic.
60-70% of real estate site visits happen on a phone. A desktop-built site with a cramped IDX search and slow mobile load leaves most of your traffic unable to use it. That's a conversion problem, not an inconvenience.
Speed of response also matters more than most agents realize.
Leads contacted within five minutes of submitting a form are dramatically more likely to convert than those contacted an hour later. Your site has to capture leads well and route them instantly.
Client Work
Websites we've built for real estate businesses
More of our work
800+ WordPress sites built, and counting.
Browse the full CyberOptik portfolio across every industry we build for. If you want a walkthrough of work relevant to your business, just say the word.
Who we serve
Real Estate Business Types We Serve
- Residential Real Estate Agents
- Residential Brokerages
- Luxury Real Estate
- Commercial Real Estate
- Real Estate Teams
- Buyer's Agents
- Listing Agents
- Real Estate Investors
- Property Management
- New Construction Sales
- Land & Lot Sales
- Rural & Farm Real Estate
- Relocation Specialists
- Waterfront & Resort Real Estate
- First-Time Homebuyer Specialists
- FSBO Support Services
Why us
Our Commitments to Real Estate Clients
Our Optik Method, backed by a 75+ step QA check
Every project runs through a structured process and closes with a 75+ point quality audit before launch. No real estate site ships without it.
We're still here six months later
After launch, you get ongoing care plans and real support whenever you need us. The same team that built your real estate website is still the team answering your tickets a year later.
100% focused on WordPress
We don't split attention across five platforms. Depth beats breadth, and we've seen nearly every scenario a WordPress site can throw at us, from IDX migrations to custom agent roster builds to complex CRM integrations.
Why us
Why Real Estate Professionals Choose CyberOptik
We know IDX cold
IDX integration is the single most technically demanding part of a real estate website. We've worked with the major platforms, from Showcase IDX to iHomefinder to IDX Broker, and we know how to connect them cleanly to your CRM without performance trade-offs.
Mobile performance built in, not bolted on
Because 60 to 70% of real estate traffic arrives on mobile, we design from the mobile experience up. Speed, usability, and lead capture all have to work on a phone screen before we're satisfied with the build.
We manage the technical complexity you don't want to think about
Plugin conflicts, IDX feed interruptions, broker compliance disclosures, agent roster maintenance: these are problems that break real estate sites regularly. Our maintenance plans are built to catch them before your clients notice.
We've been doing this since before most of your competitors had websites
Building WordPress sites since 2002 means we've seen a lot of things break, and we've built the process and QA standards to prevent them. 800+ sites and 24+ years give us pattern recognition most agencies can't fake.
From our blog
Reading for real estate professionals
Deeper reads pulled from our blog, all written with real estate professionals in mind.
Good to know
FAQ
Do you work with individual agents or only brokerages?
Both. We work with individual agents who want a clean, professional site with IDX search and lead capture, and we work with brokerages and teams that need scalable agent roster pages, multiple office locations, and more complex CRM architectures. The project scope and budget differ, but the process and quality standard are the same.
What IDX platforms do you integrate with?
We work with the major platforms: Showcase IDX, iHomefinder, IDX Broker, Realtyna, and dsIDXpress. During the discovery phase we'll help you evaluate which platform fits your MLS, your CRM, and how your buyers search. If you're already on a platform, we can work within it or migrate you if the current setup is underperforming.
Can you connect the IDX registration to my CRM?
Yes. Connecting IDX lead capture directly to your CRM is one of the most valuable things we do on a real estate build. We've connected IDX platforms to Follow Up Boss, kvCORE, Sierra Interactive, BoomTown, Chime, Lofty, and HubSpot, among others. A clean integration means leads are routed automatically the moment someone registers, which directly affects your response time and conversion rate.
How much does a real estate website cost?
Most real estate website projects break into three scopes:
Focused site. $2,000-$5,000. Smaller, essentials-only build.
Standard build. $5,000-$8,000. Includes design, IDX integration, CRM connection, lead capture, and full QA.
Larger build. $8,000-$12,000+. Brokerage sites with multi-agent rosters, multiple MLS feeds, or complex CRM work.
We scope every project during a free consultation.
What happens if my IDX plugin breaks after launch?
If you're on one of our maintenance plans, we catch it before you do. We monitor uptime, test plugin updates in a staging environment before pushing them live, and have a protocol for IDX-specific issues because they're among the most common failure points on real estate sites. If you're not on a maintenance plan, you'd be handling that yourself, or calling us reactively at a higher hourly cost.
Do you handle broker compliance disclosures?
Yes. Fair Housing Act language, MLS copyright disclosures, and any state-specific required language are part of the build. We're familiar with the standard requirements and will flag anything specific to your brokerage or MLS during the discovery process.
How long does a real estate website project take?
Most real estate website projects run 6 to 12 weeks from kickoff to launch. IDX integration and CRM setup add complexity relative to a simpler business site, so we build realistic timelines that account for MLS approval steps, IDX platform setup, and testing before go-live. We'll give you a project-specific timeline during the consultation.
Do I need to sign a long-term contract?
No. Our maintenance plans are month-to-month. The website project itself is a one-time engagement with a clear scope and payment schedule. We don't lock clients into multi-year agreements. Most clients stay with us long-term because the relationship works, not because they have to.
Still have questions? We're happy to answer them, let's connect.
Who you'll work with
Meet the senior team behind your real estate site
You'll talk to real senior practitioners from day one. No account coordinators, no offshore handoffs.
Ron Johnson
Founder & Managing Director
Warren Greeley
Operations Director & Chief Creative
Guillermo Valdez
Project Director
Chris
Care & Support Director
800+WordPress sites built
800+Sites hosted & maintained
300+Reviews at 4.9 stars
24+Years since 2002
Ready to grow your real estate business online?
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.