Recruiters & Staffing - Web Design
A recruiting website that only works for one audience is half a website. We build dual-audience WordPress sites that convert employers into clients and candidates into applicants, without either group feeling like an afterthought.
Overview
Seven things every recruiting site needs. We build all of them in from day one.
Employers and candidates need to land in the right experience immediately. That means distinct navigation paths, separate landing pages, and messaging that speaks to each buyer's motivation without a confusing middle ground.
Candidates will leave a site with stale or broken listings. Your job board needs to pull current listings from your ATS automatically, support filtering by location and job type, and load fast on mobile.
Employers evaluating staffing partners want to see proof: your vertical expertise, candidate quality, and process. Dedicated employer pages with case study callouts and a low-friction RFP form convert better than generic "hire with us" sections.
More than 60% of candidates browse and apply on mobile. If your application form is slow or requires a desktop upload to attach a resume, you're losing applicants before they finish.
Candidate applications collect personally identifiable information. Your site needs proper consent checkboxes, a current privacy policy, and data handling practices that hold up under GDPR and CCPA, built in from the start.
If you place IT talent, your site should read like it was built for an IT staffing firm. Industry-specific language and content that reflects deep knowledge of your sector's hiring challenges build the credibility that closes employer relationships.
Competitors extracting your job inventory to repost under their brand is a real problem. We implement technical protections that make extraction difficult for bots without affecting how search engines index your listings.
Process
Five stages from kickoff to launch, built around dual-audience architecture.
We start by understanding your firm's specialty, your employer client profile, and your candidate persona. Before any design work begins, we map out the audience journeys your site needs to support and the conversion goals for each.
Early in the process, we establish how your job listings will be managed. Whether you're on Bullhorn, Greenhouse, Lever, JobDiva, Workable, or WP Job Manager, we scope the right integration method before we start designing around it.
We build the site structure before touching visual design. Dual-audience sites require careful navigation planning, and getting the architecture right at this stage prevents expensive rework later.
Visual design and copy are developed together. Employer-facing pages carry authority and proof, while candidate-facing pages prioritize ease and accessibility. GDPR/CCPA consent flows are built into forms at this stage.
Every site runs through our Optik Method QA audit: job board sync, application form submission flows, mobile rendering, page speed, and form data routing all get tested before your first visitor arrives.
The right integrations turn a brochure site into an operational platform. We connect your WordPress site to the systems that already run your business.
ATS
The most widely used ATS in staffing. We connect Bullhorn to WordPress job boards via API so listings stay current and applications flow directly into your candidate records.
ATS
Popular with tech and professional services firms. Both offer clean API connections for live job syncing and application routing.
ATS
Strong choices for large staffing agencies and RPO providers. We build integrations that handle high-volume job inventories without performance loss.
ATS
Mid-market ATS platforms with solid API documentation. Well-suited for boutique and specialty recruiting firms that want modern functionality.
Job boards
A native WordPress job board plugin for firms that want to manage listings directly within WordPress rather than through an external ATS.
CRM
For employer-side pipeline management, we connect your RFP forms with HubSpot or Salesforce so new employer inquiries flow directly into your sales process.
Pricing
Every project's scoped after a free consultation. These are real ranges from the staffing sites we've built.
Focused staffing site
$2,000-$5,000
One-time build
Full dual-audience site
$5,000-$8,000
One-time build
Enterprise / multi-division
$8,000-$12,000
Scoped individually
Most staffing and recruiting websites run $2,000-$12,000. Projects at the lower end are typically single-specialty sites with simpler job board setups. Multi-division or enterprise-scale builds run higher. A 30-minute call gives you an accurate number.
Send us your project and we'll scope it straight -- no pushy sales.
Deeper reads pulled from our blog, all written with recruiters and staffing firms in mind.
Good to know
Most staffing and recruiting websites run $2,000-$12,000. Projects at the lower end are typically single-specialty or lighter-traffic sites with simpler job board setups. Projects at the upper end involve full dual-audience architecture, external ATS API integrations, and employer-facing landing page systems. We scope everything individually.
Yes. We have experience integrating WordPress with Bullhorn, Greenhouse, Lever, JobDiva, Crelate, Loxo, Vincere, Workable, JazzHR, Manatal, and others. The integration method depends on your ATS's available API, plugin support, or embed options.
We build dual-audience architecture: separate navigation paths, distinct landing pages, and content organized around each audience's intent. The two paths share a brand, but they read and convert differently.
Yes. Candidate applications collect personal data, which triggers GDPR and CCPA obligations. We build compliant forms with appropriate consent language, link to your privacy policy at the point of data collection, and configure data handling correctly.
Most projects take 8-14 weeks from kickoff to launch. Sites with complex ATS integrations, multi-division structure, or large job inventories typically run toward the longer end.
Still have questions? We're happy to answer them, let's connect.
Tell us about your project and we'll take a look. No pushy sales, no wasted calls.