Migration To WordPress

Migrate from Umbraco to WordPress

Stop paying .NET developer rates for changes WordPress handles natively. Migrations typically run 5-12 weeks and start at $3k.

Umbraco is a solid .NET CMS, but it needs .NET developers to run it well, and that talent costs more and is harder to find than WordPress help. When your Umbraco developer leaves or your hosting bill gets out of hand, we move you to WordPress and hand day-to-day control back to your team.

Why WordPress

Why WordPress after Umbraco

Every migration should end with a site that's better than what you had, not just different. Here's what WordPress gives you that Umbraco doesn't.

  • No . NET developer needed for content updates.
  • Massive plugin ecosystem. Whatever custom Umbraco package did the job, there's a WordPress equivalent.
  • Standard SEO tooling. Yoast, Rank Math, schema, all built in.
  • Easier hiring. Every agency knows WordPress; Umbraco talent is niche.
  • Lower total cost. Hosting, updates, and maintenance are all cheaper.

Why us

Why teams leave Umbraco

Umbraco has a loyal following among .NET shops, but most of the businesses we talk to about leaving it aren't .NET shops. They're companies that inherited the platform and are stuck paying for specialized help.

  • You need .NET-specific developers. Umbraco runs on the .NET stack, and finding developers who know it well is harder and pricier than finding WordPress talent.
  • Hosting is more particular. Umbraco requires Windows-based or specific .NET-compatible hosting, which narrows your options and usually costs more than standard WordPress hosting.
  • Smaller plugin and package ecosystem. Umbraco's package marketplace is a fraction the size of WordPress's plugin library, so custom functionality more often means custom code instead of a quick install.
  • Content editors still hit walls. Umbraco's editing experience is reasonable, but non-technical teams often still need developer help for anything beyond straightforward content updates.
  • Upgrade cycles are painful. Major version upgrades on Umbraco tend to require real developer time and planning, not a one-click update.

Services

What we handle in the migration

  • Doc type to custom post type mapping. Umbraco's document types get mapped to WordPress custom post types with matching fields, so your content keeps the structure your team is used to.
  • Content and media migration. Pages, nested content, and media libraries transfer into WordPress, checked for formatting and broken links.
  • URL mapping and 301 redirects. Every existing URL gets mapped to its WordPress equivalent and redirected so you don't lose your search rankings.
  • Design rebuild. We rebuild your site's design in a modern WordPress theme, matching what you have now or improving on it if you want a refresh.
  • Package to plugin mapping and integrations. Whatever Umbraco packages your site relies on, forms, search, whatever else, we find the WordPress plugin equivalent or build the functionality directly.

Process

How we handle Umbraco-specific gotchas

Document types are the main technical piece. Umbraco's doc type system is flexible and often deeply nested, with content models that make sense in Umbraco's tree structure but need to be flattened or restructured for WordPress. We map each doc type to the right WordPress structure (custom post type, custom fields, or taxonomy) during the audit, so nothing gets lost when the content model changes shape.

The other one is nested content and composition. Umbraco lets editors build complex nested content blocks, and those don't have a direct WordPress equivalent. We rebuild that flexibility using WordPress's block editor and custom fields. It usually ends up just as flexible for your editors once they're used to it, without needing a developer on standby for routine changes.

Step zero

Start with a free scoping call

Before we quote anything, we hop on a free 20-30 minute call. We look at your current site together, ask a few questions, and give you a real timeline and price -- not a range pulled out of the air. If we're not the right fit, we'll say so on that call. No hard sell.

Book the scoping call

Timeline & investment

What to expect

We'll give you a real number once we've actually looked at your site, not a guess. Every quote comes after a free 20-30 min call.

Timeline

  • Smaller Umbraco sites: 3-4 weeks
  • Mid-sized sites: 4-6 weeks
  • Larger or customized sites: 6-8+ weeks

Investment

  • Migrations start at $3k. Simple brochure sites usually land here.
  • Larger or custom projects go up from there. We quote after we look at your site, not before.
  • Everything's fixed-fee. No hourly billing, no surprises.

Is this right for you?

Who WordPress migration is (and isn't) a fit for

We'd rather turn down a bad fit than sell you the wrong thing. Here's the straight cut.

You're a fit if

  • You're tired of .NET hosting complexity and want simpler, cheaper hosting
  • You lost your Umbraco developer and finding a new one is proving expensive or slow
  • Upgrade cycles keep eating developer time you'd rather spend elsewhere
  • You want a bigger pool of developers to hire from, not a narrow specialty
  • You want a plugin and theme ecosystem that doesn't require custom code for every feature

You probably don't need this if

  • You're a Microsoft shop with strong .NET expertise already on staff
  • You have in-house Umbraco developers who keep things running smoothly
  • You run tightly-controlled enterprise workflows on Umbraco Cloud

If that's you, we'll say so on our first call. No hard sell.

Good to know

FAQs

What happens to our Umbraco document types?

They get mapped to WordPress custom post types with matching fields. We handle this during the planning phase so your content keeps the same structure your team already knows.

Do we need a .NET developer to migrate away from Umbraco?

No. That's actually the point. Once you're on WordPress, your team won't need specialized .NET help for routine changes or new features.

Will our SEO rankings survive the move off Umbraco?

Yes, if it's planned properly. We map every URL, implement 301 redirects, and preserve your existing metadata and content before the new site goes live.

How long does an Umbraco to WordPress migration take?

Small sites usually take 2 to 4 weeks. Sites with deeply nested content models or heavy custom package use typically run longer. We'll give you a real estimate after reviewing your current site, not a generic range.

What happens to our custom Umbraco packages?

We find the closest WordPress plugin equivalent, or build the functionality directly if nothing off-the-shelf covers it. Either way, you shouldn't lose capability in the move.

Ready to leave Umbraco?

Book a free 20-30 min call. We'll look at your site, tell you what the migration would involve, and quote a real number.